New Zealand’s #1 local site just got bigger – with more video!

Play Stuff is Stuff’s exciting news and entertainment video destination. It’s the go to for local and international news content, including Stuff’s own award-winning journalism.

Play Stuff features free content curated from numerous content providers including Reuters, NINE, Press Association, ABC and The Guardian alongside a raft of content from NZ On Screen, Bravo New Zealand, Les Mills, Red Bull, VICE, RugbyPass and more.

Play Stuff gives advertisers a dedicated video advertising platform that is local and brand-safe – you can trust that when your ads play on our site, they’ll be next to high-quality, appropriate content.

It is accessible on desktop, tablet and mobile from Stuff’s homepage, as well as within articles or directly via www.playstuff.co.nz. Play Stuff is also available as iOS and Android apps and now on Vodafone TV.

Since it’s launch on 9 August 2019, Play Stuff has a daily average page views of 178,300 and 55,200 average daily users.****

Why include Play Stuff and video advertising in your marketing campaign?

Play Stuff Video


Video, particularly short-form video, is increasingly popular. In fact 78% of Kiwis watched video that was 10 min or less in their recent online video session*

Play Stuff Eyeballs


Leverage off Stuff’s leading audience — over 2 million New Zealanders visit stuff.co.nz each month**.

Play Stuff Brand Safe


Be confident that your advertising will appear only alongside appropriate content, created by trusted, household brands.

Play Stuff Trust


Consumers are 48% more likely to trust premium sites vs social networks.***

Need more information? Click here to download the Play Stuff Media Kit. 

*Source: Google Consumer Barometer ‘How long were the videos people watched during their most recent online video session?’, **Nielsen Online Ratings, Jun 2019, *** AOP & comScore: The Value of Trust, 2012 ****Google Analytics – Play Stuff December 2019