A highly effective way to connect with local farmers

Our new stand-alone regional print publication, Farming First Manawatu, launches on Thursday 25th November and will be published quarterly.

Dedicated to delivering farming and rural news to those living in rural areas, Farming First is the publication to advertise in if you’re trying to capture those linked to the agricultural sector.

It’s distribution to all rural households throughout Manawatu, Whanganui, Horowhenua and Rangitikei enables advertisers to directly reach their target market with minimal cost and effort.

Why advertise in print?

Newspapers and magazines are at the heart of their communities, whether these are geographic or interested based, informing and inspiring hundreds of thousands of people across the country. Ads in print publications give businesses the unique opportunity to sit down face to face with readers and engage with them in their homes in channels that cut through the digital clutter:

  • People love what they can touch. Putting a newspaper or magazine in someone’s hands means they’re more engaged than if they were staring at a screen. People remember more of what they read in print because of its tactile nature.
  • Print can bridge the gap between online campaigns and the real world. Connecting the dots for your customers no matter where your campaign takes them.
  • Our brands have a heritage. They’ve earned the respect of our readers and our readers trust them. When they see your brand aligned with our brands, consumers are more likely to trust what you’re saying.
  • Frequency and repetition are so important when it comes not only to print but to your overall marketing campaign. Daily, weekly or monthly, including print as an element of your master campaign plan that covers channels such as radio, television, digital display, native advertising and social will ensure you see better results as consumers see, understand and then act on your messaging that builds up over time.

Get in touch:

If you’re interested in learning more about advertising opportunities in Farming First Manawatu contact:

Melanie Hughes