The Mirror: Connecting the Central Otago community

Launched in 1987 the Mirror provides residents with local news and information about events across the central lakes district region every Wednesday, through three local editions – Wanaka, Queenstown and Central Otago. The Mirror targets a wide audience from young working adults to financially comfortable retired couples and business owners, as well as the large number of tourists who visit this area across the year.


Quick Stats:*

    • 24,000 average readership
    • Published Wednesdays
    • 51% of readers have decided where to buy something as a result of their community newspaper

Get in touch:

If you’re interested in learning more about advertising opportunities in the Mirror contact you usual Stuff Media Sales Consultant or
Dewald De Beer
027 541 8584

Why advertise in print?

Newspapers and magazines are at the heart of their communities, whether these are geographic or interested based, informing and inspiring hundreds of thousands of people across the country. Ads in print publications give businesses the unique opportunity to sit down face to face with readers and engage with them in their homes in channels that cut through the digital clutter:

  • People love what they can touch. Putting a newspaper or magazine in someone’s hands means they’re more engaged than if they were staring at a screen. People remember more of what they read in print because of its tactile nature.
  • Print can bridge the gap between online campaigns and the real world. Connecting the dots for your customers no matter where your campaign takes them.
  • Our brands have heritage. They’ve earned the respect of our readers and our readers trust them. When they see you brand aligned with our brands, consumers are more likely to trust what you’re saying.
  • Frequency and repetition are so important when it comes not only to print but to your overall marketing campaign. Daily, weekly or monthly, including print as an element of your master campaign plan that covers channels such as radio, television, digital display, native advertising and social will ensure you see better results as consumers see, understand and then act on your messaging that builds up over time.
 *Source: Nielsen CMI Fused Q4 16 – Q3 17 Nov 17 TV/Online, 15+