NZFarmer: Reach farmers across the country

 

NZFarmer is New Zealand’s weekly farming community newspaper. Delivered into over 76,000 farming households across New Zealand, NZFarmer connects brands to rural New Zealanders through a trusted and premium channel.

 

Quick Stats:*

  • 133,000 weekly readers
  • Delivered weekly on Mondays
  • 61% of readers are Farm Owners/Managers

Get in touch:

If you’re interested in learning more about advertising opportunities with NZFarmer contact
Dean Williamson
dean.williamson@stuff.co.nz

Why advertise in print?

Newspapers and magazines are at the heart of their communities, whether these are geographic or interested based, informing and inspiring hundreds of thousands of people across the country. Ads in print publications give businesses the unique opportunity to sit down face to face with readers and engage with them in their homes in channels that cut through the digital clutter:

  • People love what they can touch. Putting a newspaper or magazine in someone’s hands means they’re more engaged than if they were staring at a screen. People remember more of what they read in print because of its tactile nature.
  • Print can bridge the gap between online campaigns and the real world. Connecting the dots for your customers no matter where your campaign takes them.
  • Our newspapers have heritage. They’ve earned the respect of our readers and our readers trust them. When they see you brand aligned with our brands, consumers are more likely to trust what you’re saying.
  • Frequency and repetition are so important when it comes not only to print but to your overall marketing campaign. Daily, weekly or monthly, including print as an element of your master campaign plan that covers channels such as radio, television, digital display, native advertising and social will ensure you see better results as consumers see, understand and then act on your messaging that builds up over time.
*Nielsen CMI Fused Q4 16 – Q3 17 Base: Average Issue Readership 15+
We look through everything, but yours are positive. It’s good to read the on-farm stuff. I like reading those articles about what other farmers are doing, how they’re doing it and why.

Jono and Kelly Bavin
Tussock Creek, Southland