The TV Guide: Comprehensive & knowledgeable
Published weekly, The TV Guide has been welcomed into New Zealand homes for over 25 years. Helping families plan their viewing, entertaining with puzzles and informing with interviews with both local and international stars, The TV Guide is a trusted and established local brand.
For businesses, the magazine offers a range of opportunities to get their message in front of a broad audience. The TV Guide attracts a relatively even split of male and female readers, the majority of which are ready to act on advertising they see in the magazine. Offering both print and digital advertising options, The TV Guide is an excellent channel for building a campaign with multiple brand touch-points to ensure frequency of message.
- 315,000 readers
- Weekly publication
Source: Nielsen CMI Fused Q2 18 – Q1 19 Mar 19 TV/Online, 10+
Why advertise in print?
Newspapers and magazines are at the heart of their communities, whether these are geographic or interested based, informing and inspiring hundreds of thousands of people across the country. Ads in print publications give businesses the unique opportunity to sit down face to face with readers and engage with them in their homes in channels that cut through the digital clutter:
- People love what they can touch. Putting a newspaper or magazine in someone’s hands means they’re more engaged than if they were staring at a screen. People remember more of what they read in print because of its tactile nature.
- Print can bridge the gap between online campaigns and the real world. Connecting the dots for your customers no matter where your campaign takes them.
- Our brands have heritage. They’ve earned the respect of our readers and our readers trust them. When they see your brand aligned with our brands, consumers are more likely to trust what you’re saying.
- Frequency and repetition are so important when it comes not only to print but to your overall marketing campaign. Daily, weekly or monthly, including print as an element of your master campaign plan that covers channels such as radio, television, digital display, native advertising and social will ensure you see better results as consumers see, understand and then act on your messaging that builds up over time.
Get in touch:
If you’re interested in learning more about advertising opportunities in The TV Guide contact
TV Guide is New Zealand’s most comprehensive and knowledgeable provider of television information. It is the only magazine with a dedicated team of TV journalists who have been helping Kiwi families plan their television viewing for 25 years. It is a magazine for middle-New Zealand which is why our readers relate so well to its unique down-to-earth, family oriented approach.