Transparent and engaging health content New Zealanders can trust
The Whole Truth: Te Māramatanga is a content initiative that provides transparent, trustworthy and engaging health content based on science and facts.
It proactively tackles issues in public health – calling out and correcting specific instances of misinformation, and emphasising what is right rather than amplifying what is wrong.
The project aims to help New Zealanders, particularly those vulnerable to adverse health outcomes, access reliable information to help inform good health decisions.
It is supported by a panel of health and science experts, including public health professor Philippa Howden-Chapman (CNZM, QSO, RSNZ), epidemiologist Dr Jason Gurney, Ngāpuhi, and women’s health professor Dr Beverley Lawton (ONZM), Ngāti Porou.
The project incorporates written and video formats which are translated into te reo Māori, Samoan, and Tongan. It is published across Stuff digital and print products and social media platforms, and is also distributed to Māori Television and the Pacific Media Network for inclusion on their platforms.
The Whole Truth: Te Māramatanga is produced with funding from NZ on Air’s Public Interest Journalism Fund.