Stuff readers are the most engaged audience of any news platform, visiting more often and staying for longer

22% Higher Average Visit Duration

Our audience stay for longer, with an average visit duration of 5 minutes 15 seconds. That’s nearly 1 minute longer than our nearest competitor’s 4 minutes 18 seconds.*

11% More Unique Visits

Our audience visit more often. Across a month, the average number of visits per unique visitor is 10.27. That’s 11% more than our nearest competitor.*

23% Lower Bounce Rate

Our audience visit with intent, with 23% fewer bounces than our nearest competitor.*

NZ’s Number 1 News Site

Stuff.co.nz is the number 1 news site in New Zealand, reaching 1.7 million kiwis every week (or 49% of NZers aged 14+)**

To find out how having a highly engaged audience makes them more likely to engage with your ads, let’s chat

Source *SimilarWeb NZ Monthly Traffic Average May 2020 — April 2021. **Roy Morgan Single Source Jan – Dec 20 AP14+.