Running regularly each year from both the North and South Islands, Readers’ Rail Tours capture a mature, financially stable audience who enjoy the slower pace of rail travel and the conviviality of a group tour.
Selling out each year, each tour attracts around 85 tour goers who are predominantly subscribers to The Press, The Dominion Post or the Sunday Star-Times. These tours offer a fantastic opportunity for brands to engage with the lucrative silver market in a meaningful and memorable way.
Get in Touch:
If you’re interested in finding out more about how your brand might partner with us, download our Readers’ Rail Tours Sponsorship pack.
Or contact Simon Johnston, Sponsorship relations manager