Our Executive Team

Our Stuff executive team includes leaders from across the business brought together in their commitment to championing our company, brands and people. Their combined expertise oversees all the work we do each day for millions of Kiwis across our multiple platforms.

The new team is focused on building a strong, sustainable business with exceptional local journalism at its heart, developing new products and services through innovation and partnerships, and ensuring our culture is second to none.


Sinead Boucher

Chief Executive Officer

Sinead was appointed Chief Executive Officer of Stuff in August 2017. Prior to this, Sinead held the position of New Zealand Group Executive Editor from September 2013, a role which was responsible for the largest newsroom in the country, and for the editorial teams behind Stuff’s stable of newspapers, magazines and New Zealand’s biggest domestic site Stuff. Under Sinead’s watch, Stuff grew to record audience numbers and was named New Zealand’s most influential publishing brand.
Sinead has had a long tenure with Stuff, beginning her career with us in 1993 as a reporter for The Press, before heading to London where she worked as a digital journalist for the Financial Times site, FT.com, and as a general correspondent for Reuters’ London bureau. In 2004 she returned to New Zealand to be the Assistant Editor at The Press.


Robert Hutchinson

Chief Revenue Officer

Robert became Stuff’s Chief Revenue Officer in a newly-created role in November 2017 after holding the role of New Zealand Product and Business Development Director. Robert’s CRO role sees him responsible for all sales, marketing and automation channels as well as the products we develop and as we seek to grow audiences and revenue.

Robert is also responsible for our other non-media companies that complement our news offerings. Since 2016, Robert has led a number of joint ventures and partnerships including internet service provider Stuff Fibre and more recently their blockbuster streaming service, Stuff Pix. Developing a partnership with at-cost electricity provider, energyclubnz; Done health insurance with NIB; and a new partnership with job search engine – Adzuna.

Robert also holds the position of Group Product Strategist and sits with CEO Sinead Boucher on the Fairfax Media Executive Leadership Team.


Dale Bridle

Chief Financial Officer and Operations Director

Dale Bridle has been Chief Financial Officer for Stuff since December 2013 and has recently taken on additional responsibilities overseeing our Printing, Print Operations and Building Services.

Dale started with the Fairfax Media group in 1999 as Group Treasurer, responsible for group funding, insurance and superannuation, reporting to the group CFO in Australia. He then went on to become Programme Director for the Results Delivery Office for the Fairfax of the Future programme.

Dale divides his time between Sydney and Wellington.


Mark Stevens

Editorial Director

Mark was appointed Stuff Editorial Director in November 2017; a critical role for the company as we aim to serve New Zealanders through excellent local and national journalism across all platforms.

The Editorial Director is responsible for leading our journalists around the country and for the delivery of a successful editorial strategy across all of our publications and platforms. It sets the editorial vision for the group. Mark oversees our news media flagship site, Stuff, and the group’s 60 national, regional and community newspapers.

Mark previously held the role of Group Editor Digital and Visual and has spent most of his career in Wellington at various Fairfax-owned titles, both as a reporter and an editor, since the late 90s.


Phillipa Cameron

Brand and Communications Director

In late 2017, Phillipa was appointed Brand and Communications Director in recognition of the company’s strategy to transform from a media company into one that has an ecosystem of digital products. In order to deliver on the strategy, brand and communications will play an increasingly significant role.

Pip’s team is responsible for the brand strategy for all Stuff’s current and future brands, including their visual identity and reputation. She provides leadership on branded activity to the marketing team to ensure activity delivers to the brand strategy. The role also oversees all communications functions providing strategic internal communications and change expertise, as well as managing our external messaging.


Kerrie-Lee Magill

Corporate Counsel

Kerrie-Lee is Corporate Counsel for Stuff, leading the legal team and providing legal advice to all parts of the New Zealand business as well as guidance on everything from commercial contracts to media law.

Kerrie-Lee joined Fairfax in 2008 and has advised and supported the company through many projects and its major transformation into a digital-first, modern news organisation.

As we move into a more diverse set of operations and businesses, Kerrie-Lee is playing an instrumental role as we offer new services and products to Kiwis as well as ensuring we are meeting all our legal obligations and operating in a way that befits a business built on a strong ethical framework. After all, if our journalists are holding others to account for their corporate behaviour, we have to ensure we are above reproach ourselves.


Annamarie Jamieson

People and Culture Director

In January 2018, Annamarie Jamieson was appointed to the new position of People and Culture Director. This role replaced the Human Resources Director role. Annamarie or AJ is responsible for the traditional HR functions, but the real focus is on creating the type of people-centred business environment and culture that will ensure we succeed. AJ has spent 12 years at the company and profoundly contributed on many parts of our business and our culture.

As Commercial Operations Manager, Annamarie led transformational initiatives including the global award-winning News Rewired project. AJ’s consistent passion for people and culture, is seen daily in the award winning Creative Spirit programme launched six years ago. This programme was designed to get young adults with intellectual disabilities into jobs; she has set up the cafe in our Auckland office employing several deaf baristas; and has continually championed diversity and inclusion to be part of the fabric of our organisation and others.