Our Executive Team

Our Stuff executive team includes leaders from across the business brought together in their commitment to championing our company, brands and people. Their combined expertise oversees all the work we do each day for millions of Kiwis across our multiple platforms.

The team is focused on building a strong, sustainable business with exceptional journalism at its heart, developing new products and services through innovation and partnerships, and ensuring our culture is second to none.


Sinead Boucher

Chief Executive Officer

Sinead was appointed Stuff CEO in August 2017, following a career of more than two decades in media in New Zealand and abroad. Prior to becoming CEO, Sinead was NZ Group Executive Editor for four years, responsible for NZ’s largest newsroom. Under Sinead’s guise, Stuff’s stable of newspapers, magazines and number one news site, Stuff.co.nz, grew to record audience numbers and was named New Zealand’s most influential publishing brand.

Sinead started her career as a reporter for The Press and gained international experience in London working as a digital journalist for the Financial Times site and as a general correspondent for Reuters’ London bureau. She was Stuff’s first digital editor, leading the growth of the young Stuff site into the largest digital brand in New Zealand.

In 2015, Sinead won Fairfax’s internal Woman of Influence Award recognising the special role she has had in advancing gender diversity, at Fairfax and beyond. Sinead was also awarded the 2012 Wolfson Fellowship prize, the highest personal accolade in New Zealand journalism.

Sinead is a strong leader with a passion for inclusive and diverse workplaces and digitally-advanced business.


Ramesh Vedachalam

Chief Financial Officer & Operations Director (Interim)

Ramesh was appointed as Interim Chief Financial Officer & Operations Director in December 2018. Having joined the Stuff business in 2016 as the Finance Manager for Transformation, Ramesh has worked across many different areas of the business, most recently leading the Transformation Office.

Prior to his Transformation role, responsible for improving organisational efficiency by the use of technology, process improvements and outsourcing, Ramesh managed the provision of data and insights for the Fairfax/NZME merger proposal, as well as the successful negotiation, sale and transition of several print publications.

Ramesh has previously held financial management positions at Mainland Products and Goodman Fielder, and holds a Masters of Business Administration (MBA) degree with distinction from Massey University.


Mark Stevens

Editorial Director

Mark was appointed Stuff Editorial Director in November 2017; a critical role for the company as we aim to serve New Zealanders through excellent local and national journalism across all platforms.

The Editorial Director is responsible for leading our journalists around the country and for the delivery of a successful editorial strategy across all of our publications and platforms. It sets the editorial vision for the group. Mark oversees our news media flagship site, Stuff, and the group’s 60 national, regional and community newspapers.

Mark previously held the role of Group Editor Digital and Visual and has spent most of his career in Wellington at various Stuff-owned titles, both as a reporter and an editor, since the late 90s.


Phillipa Cameron

Chief Customer Officer

Pip has been appointed to the new executive position of Chief Customer Officer (CCO), following her appointment to the executive team in late 2017 as Brand and Communications Director. As CCO, Pip will assume full responsibility for the relationship and experience of the customer with Stuff and all of its products across marketing, brand and communications. The role will have a strong focus on enhancing and building customer revenues, including responsibility for leading the business’ membership strategy across Stuff, Neighbourly and all new ventures.

From audiences, members, advertisers, subscribers or partners, Pip understands the importance of putting our customers at the heart of all our decision-making and her team is responsible for managing relationships and the experiences of Stuff’s diverse customers and stakeholders right across our product portfolio.

Pip, with more than eight years at Stuff under her belt, is a part of the Global Women Breakthrough Leaders group. She is passionate about creating superior customer experiences and bringing brands to life in a purposeful way – both to internal and external audiences and stakeholders.


Annamarie Jamieson

People and Culture Director

In January 2018, Annamarie Jamieson was appointed to the new position of Stuff People and Culture Director, replacing the Human Resources Director role. Annamarie or AJ is responsible for the traditional HR functions, but her real passion is on creating a working environment for people to succeed.

AJ has been with the company for over a decade and has made a profound impact in her time. As Commercial Operations Manager, AJ led transformational initiatives including the global award-winning News Rewired project.

AJ is hugely passionate about diverse and inclusive workplaces and launched an award-winning programme at Stuff, the Creative Spirit programme, which is about getting young adults with intellectual disabilities into work. Another initiative is The Coffee CO-OP – Stuff’s Auckland office cafe which is staffed by a deaf barista. Staff use sign language to order their coffees and in CO-OP’s opening week, Stuff taught 350 staff how to use basic sign language.

Under AJ’s guise, Stuff received the 2017 Attitude ACC Employer Award, and in the same year was a Diversity and Inclusion Leadership Award Finalist alongside businesses like Air New Zealand and Fonterra.


Kerrie-Lee Magill

Corporate Counsel

Kerrie-Lee is General Counsel for Stuff, leading the NZ legal team and providing legal and commercial advice to all parts of the business.

Kerrie-Lee joined Fairfax in 2008 and has advised and supported the business through many projects and its major transformation into a digital-first, modern news organisation with investments in a stable of digital ventures.

Kerrie-Lee’s role is a combination of facilitator, firefighter, bridge-builder and Jack of all trades, advising on the diverse and varied legal issues and challenges that the business faces daily. As Stuff moves into a more diverse set of operations and businesses, Kerrie-Lee plays an instrumental role in ensuring we are meeting all our legal obligations and operating in a way that befits a business built on a strong ethical framework.

Kerrie-Lee is based in Stuff’s Wellington office.