NZ House & Garden has inspired many a home makeover and now the magazine has had its own refresh. A much-loved lifestyle title, NZ House & Garden turned 27 this year and remains the market leader.
“That’s a lot of years of bringing joy and inspiration every month,” says editor Naomi Larkin. “It was time for a refresh; however, we have been careful not to change what people love about their favourite magazine.
The content is the same – beautiful, interesting homes and gardens from around the motu, the latest shopping and homeware trends, delicious food, great travel stories and solutions for everything from flooring to fabrics. We have listened to our readers and improved legibility. Our glorious images have been given the breathing space they deserve and the overall look and feel is fresher and more playful.”
In the August issue, on sale now, readers will see these design changes which also include the addition of the name in te reo Māori – Toitū Kāinga, Toitū Māra – added to the masthead. Kāinga means home. Māra is the name for a garden. Toitū means enduring. “Whether your kāinga or māra is a legacy or something just for now, the story of it will endure in our publication, in the lives of the people who share their stories and among our readers,” says Naomi.
The impact of Covid-19 has meant New Zealanders have been diverted from travelling overseas and have instead directed spending to their homes, gardens and other discretionary items. Our homes have also become our offices and there has been a trend in creating sanctuaries that can be enjoyed for multiple purposes, Naomi says.
“In line with that trend, Kiwis are embracing magazines – especially homegrown titles – like never before. There’s something really lovely about getting comfortable and becoming lost in the pages of a beautiful, aspirational magazine. It’s a form of escapism that is something we all need from time to time. So we’re changing things up to meet a renewed demand for that experience.”
The August issue of NZ House & Garden is on sale from Monday 19 July.