Ad icon Cindy Gallop to select the winners

Stuff has today announced ten shortlisted entries for its second The Paper Planes competition which shines a light on the best of New Zealand print-led creative advertising.

The finalists will be judged by New York-based ad industry legend Cindy Gallop, a global authority on trust in advertising. She will be looking for creative ideas with a special x-factor that represent the crème de la crème in print-led advertising.

The finalists are:

Easiest As by Augusto and Mitre10

The Ad that Stops a Fire by Colenso BBDO and AMI

If the shoe fits by Pitchblack Partners and HyperRide

Shave for a Cure by Chemistry and Leukaemia & Blood Cancer New Zealand

DIY Surgery by Rainger & Rolfe and NIB

Odds by Rainger & Rolfe and NIB

Return to Script Department by FCB New Zealand and Fire and Emergency New Zealand

The hottest chicken in town by Rainger & Rolfe and Texas Chicken

Good on the flat by Chemistry and Land Rover

It’s in the details by FCB New Zealand and Audi

Stuff’s Chief Revenue Officer Andy Symons says the first-round judges were impressed with the number and calibre of entries that showcased the unique and impactful opportunities of print advertising. “This year’s finalists really nailed the execution of some fantastic creative concepts to bring the pages to life.”

Rainger and Rolfe’s Seriously Spicy campaign for Texas Chicken was crowned the winner in 2020, as judged by international advertising icon Sir John Hegarty. The restaurant brand has again nabbed a finalist spot in the 2021 awards.

Gallop will dial in from New York to deliver a (virtual) keynote address on the future of advertising in news media and the importance of trust, before announcing the winners on Thursday 20 May.

Categories and prizes are as follows:

  1. Best print campaign – $300k print advertising
  2. Best integrated campaign – $100k print and digital advertising
  3. Best digital campaign – $100k digital advertising

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