Stuff has launched a new self-service advertising platform that enables SMEs to harness the power of New Zealand’s largest locally owned news site, to build their business.

Stuff Ads enables customers to build their own ads and place them within or alongside trustworthy news content on

“Stuff Ads was developed as a way to back small businesses by reducing the barriers to entry for advertising on Stuff,” says Stuff product manager Chloe Masters. 

“Our research revealed Kiwi businesses wanted to be on Stuff but it seemed out of reach – so we knew we needed a platform that was easy to use and affordable, with your booking being just a few clicks away.”

Stuff Ads has advantages over other online advertising options.

“Stuff has 3 million unique visitors every month1 so we can provide customers with access to the biggest digital news audience in the country. And research shows news websites are four times more likely to be trusted2 than social media. A lot of that is down to brand safety – when you advertise with Stuff you can trust that your ad isn’t going to appear alongside fake news, conspiracy theories… or worse,” says Masters.

Stuff Ads offers an easy step-by-step process to get campaigns live. All businesses need is an image, two lines of copy and the website address they want to promote.  The whole campaign can be managed through the platform – businesses can track results, change their budget, refine their targeting and update creative, all in one place. 

If extra support is required, Stuff Ads has a local team of ad experts available to talk customers through the process and help their advertising perform better. The team also reviews every campaign to ensure it meets New Zealand advertising standards and policies, keeping the Stuff site brand-safe.

“The days of needing big budgets to access a quality local audience via a news website are now long gone. We have created a platform with no minimum spend, so any Kiwi business can take advantage of what we have to offer,” says Masters.

Visit to find out more.