Kiwis Can't Get Enough of Magazines

NZ Gardener, NZ House and Garden, TV Guide

Strong year-on-year magazine readership demonstrates New Zealanders are continuing to enjoy small indulgences at home.

Nielsen CMI data released today shows Stuff’s category-leading NZ House & Garden magazine is dominating the home magazine market with double-digit growth, up 12.5% or 45,000 more readers than a year ago. 

NZ’s biggest selling magazine The TV Guide is read by 26,000 more readers than a year ago. Across Stuff’s three retail magazines - NZ House & Garden, NZ Gardener and The TV Guide - the combined readership of 1,026,000, is up 7.1% year on year. 

Stuff’s Head of Life Media Sarah Stuart says: “Our premium magazines NZ House & Garden and NZ Gardener are seeing strong subscriber numbers and retail sales - almost 10% of all New Zealanders age 15+ read a NZ House & Garden in the past month, showing that Kiwis continue to find inspiration and joy in our homegrown magazines. 

“TV Guide is still the go-to guide for entertainment at home and has grown in readership through the pandemic. Across all of Stuff’s Life brands - Travel, Homed, Ensemble, Life&Style, Entertainment and our stable of magazines - audiences are looking for engaging content that reflects the way we live now. That trend is continuing even as Kiwis’ mindsets and movements open up to the world again.”

*Nielsen CMI Q2 21 - Q1 22 

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