Leading digital strategist John Buckley joins Stuff’s Brand Connections leadership team

Stuff Group has announced the appointment of John Buckley to the newly created role of Director of Digital Revenue and Strategy. This is a key leadership position within the commercial Brand Connections senior leadership team.

Buckley is a seasoned brand and digital media expert who brings a wealth of expertise in crafting innovative and effective advertising solutions. Previously Chief Digital Officer at OMD New Zealand, he will play a pivotal role in progressing Stuff’s digital proposition for our business customers. 

Stuff Brand Connections MD Matt Headland said he’s stoked to welcome John to the team.  

“With his extensive industry experience, agency knowledge, and a deep understanding of the evolving digital landscape. John will be invaluable in ensuring our proposition stays compelling and contemporary. His proven track record in digital advertising, including time spent client-side at Air New Zealand, makes him the perfect leader to steer our digital revenue growth.” 

Buckley said “I’m excited to join a brand that has a mission to make Aotearoa a better place through great journalism. Stuff already attracts a huge audience daily making it an essential component of advertisers' plans and I’m looking forward to working with the team to take our digital solutions to the next level.”

Stuff.co.nz is New Zealand’s most loved news site, leading the way in engagement and time spent per person on site*.  

“Our commercial partners already benefit from Stuff’s comprehensive suite of products and highly engaged audiences, providing exceptional reach and scale. We’re looking forward to John’s expertise to help us unlock even more value for our customers,” said Headland.

*Nielsen Online Ratings AP 15+ July 2023. 

About Stuff Group

Proudly independent and New Zealand-owned, Stuff connects with almost 3.4 million Kiwis every month across its major businesses, delivering quality news, content and experiences that help make Aotearoa a better place. Stuff Digital has unrivalled reach across the nation through number one news website stuff.co.nz and homegrown social network Neighbourly. Stuff Masthead Publishing connects with audiences through subscriber-led digital and printed metropolitan, regional and community publications, as well as a range of much-loved consumer magazines. Stuff Brand Connections arms advertisers and partners with a comprehensive range of cross-media advertising and Stuff Events solutions. Find out more at advertise.stuff.co.nz