The new home for New Zealand’s most popular media website has landed

Mockup of new on mobile and desktop

Stuff Group has today unveiled a brand new platform for, enabling an innovative approach to dynamic storytelling and exciting new advertising opportunities anywhere, anytime. 

What’s immediately visible is the fresh new look but it’s the investment under the hood that’s where the gold lies. It enables enhanced flexibility and modern storytelling for audiences, and an unparalleled ability to iterate, ideate and create new environments for Stuff and its advertising partners.

Stuff Digital Managing Director Nadia Tolich said the replatform represents a significant milestone for Stuff and will ensure continues to lead and grow the market in Aotearoa by delivering audiences what they want and need.

“Our world-class journalism is now underpinned by a world-class tech stack, future-fit and flexible to enable us to innovate at pace. We’re looking forward to being able to deliver even more live and trustworthy news Kiwis consume on Stuff every day, in exciting new ways.” 

From today, audiences will notice a fresh and bright new look, while the website retains many familiar elements; a considered approach to ensure a smooth transition experience for all. iOS and Android app users will need to update their version to receive the fresh experience and continue to access the latest content.

In the final stage of the project, Stuff received support from Google as part of a partnership negotiated by the News Publishers Association.

Stuff’s Chief Product Officer Ben Haywood said it is a game-changer that will have an impact right across the business. 

“Stuff is now completely unshackled from legacy systems,” Haywood said. “The pace of innovation for our audiences and advertisers in 2024 will accelerate. There is nothing holding us back and we’ll be embracing that freedom to deliver a digital experience that gives everyone more of what they love about Stuff.”

Brand Connections Managing Director Matt Headland adds, “There will be features specifically for logged-in audiences that enable us to gather deeper, richer knowledge for our audience and advertisers. Ad products and placement opportunities on the new site have been designed to enhance engagement and maximise campaign impact. This creates enormous value for our commercial partners with an enhanced range of targeting options that have never been offered before.”

*Stuff Adobe Analytics platform page impressions 27 July - 24 Oct 2023.

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