New Zealand’s largest media website is replatforming for the future

A two-year project to shift the country’s most popular media website onto global-leading digital technology will launch in early 2024 when stuff.co.nz replatforms for the future.

The media company’s world-class new tech stack will deliver innovation and dynamic commercial opportunities in a fraction of the time - “think almost any ad, anywhere, at any time,” says Stuff’s Chief Product Officer Ben Haywood.

“This is one of the largest transformation projects we’ve ever tackled, and it has delivered us some of the most flexible and modern publishing technology available. We’re completely unencumbered by legacy systems, empowering us to tell stories in new and exciting ways while delivering market-leading advertising innovation at pace.”

Stuff Digital Managing Director Nadia Tolich said the new website will look and feel familiar but with a refreshed design and superior functionality.

“While the technology improvements are dramatic, we’re taking a considered approach to how we transform,” she says. “New Zealanders love Stuff and we take that seriously. The changes will be gradual, creating more and more reasons to love Stuff, day by day.”

Behind those changes will be dynamic new technology delivering storytelling and commercial innovations over time, such as the recent launch of Stuff Shorts - New Zealand’s first vertical video content on a news site that went live two weeks ago.

“Replatforming, as every technology leader knows, is not an easy project to undertake but we wanted to deliver tools which enable us to innovate and collaborate with our commercial partners at speed, providing premium and high-impact new advertising environments,” says Stuff Brand Connections Managing Director Matt Headland.

“We’ve designed new publishing tools to provide us with deep audience insights so that we can serve our customers better and more easily connect brands with the most relevant audiences to them.”

The replatform creates new ways for Stuff to connect with its hyper-mobile audiences across platforms and around the clock. Two-thirds of page impressions are via the mobile site and mobile apps, and the remaining one-third to the desktop site.*

The new website and app are set to go live in early 2024. Advertisers who would like to be involved at launch can get in touch with their account manager or email advertise@stuff.co.nz 

*Stuff Adobe Analytics platform page impressions 27 July - 24 Oct 2023.