One year ago Stuff launched Play Stuff as its new home for local and international video content. This month video views on the platform passed 20 million, with top videos revealing Kiwis’ strong appetite for breaking news.
Most-viewed videos over the past year include coverage of the Australian bushfires, the helicopter crash that killed Kobe Bryant and coronavirus reporting from around the world, alongside many more lighthearted moments.
Paddy Buckley, Head of Video Products & Strategy at Stuff, says Play Stuff’s success reflects the enormous growth of online video in New Zealand and an appetite for trusted local and global news within a curated digital experience.
“In Play Stuff’s first month we had about 500,000 video views, but in the last month that’s been more like 2.5 million. Following on from our Vodafone TV app, we’ve now just released new apps for Apple TV and Android TV, so our platform is making good progress.
“We’ve also brought in many new content providers since our launch, meaning that we now offer an unprecedented breadth of local and international content through about 70 different channels, including many strong and trusted news brands, as well as content covering our other verticals like travel, motoring, music and food.”
While Play Stuff carries a wide range of international content, some of the most viewed videos are produced locally.
Play Stuff’s own original series Inside My Bubble has been the most popular Play Stuff series of the year. Produced by Carol Hirschfield, Stuff’s Head of Video/Audio and Content Partnerships, the series peeked inside the bubbles of prominent Kiwis in lockdown in New Zealand and overseas. It featured Nanogirl Michelle Dickinson, celebrity chef Josh Emett and actress Robyn Malcolm among many others.
Stuff’s travel videos have also fared extremely well, as have some local music videos and other entertainment features.
“It’s great to see New Zealand content resonating so well with our audience,” adds Buckley.
Play Stuff can be accessed directly from Stuff’s home page, and is also available at www.playstuff.co.nz, via iOS and Android apps and on large screens through Vodafone TV, Apple TV and Android TV.