Print portfolio changes

Stuff today briefed staff on plans to sell or close 28 mastheads (listed below) from its print portfolio of smaller community/rural titles and free inserts. The changes are a continuation of Stuff’s strategy to grow its digital business and recognise print’s ongoing challenges.

The company is working through the detailed plans for each individual title. Further briefings with staff and communities will be held over the coming weeks.

The Stuff and Neighbourly digital platforms will be used to continue to serve audiences and advertisers potentially affected by the changes.

All other mastheads in the Stuff group continue business as usual.

“We appreciate that this process creates a level of uncertainty for some people – and we will move as quickly as possible to provide them with clarity,” Stuff CEO Sinead Boucher said.

“Changing the print portfolio has involved some tough decisions, but it is clear where the future of the business lies. The Stuff business is delivering strong digital revenue growth, benefiting from the growth of our new business ventures. This is providing some offset to ongoing print advertising challenges, however we need to continue to act decisively in transitioning our business model into an increasingly digital business.

“Our strategy is focused on achieving a business model where digital revenue growth outweighs declines in print – so we can maintain a strong national footprint to serve our New Zealand communities with our quality journalism, content and great experiences.”

The sales or closures are expected to be completed by the end of the 2018 financial year.

List of Mastheads


Waikato Farmer

Admire Marlborough

NZ Dairy Farmer

Discover Magazine

Selwyn and Ashburton Outlook

Admire Nelson

Hastings Mail

Christchurch Mail

Napier Mail

The Tribune

Kaikoura Star

Invercargill Eye

Auto Xtra

South Canterbury Herald

Clutha Leader

Waiheke Marketplace


Wairarapa News

Queenstown Mirror

NZ Farmer

Waitaki Herald

Canterbury Farmer

North Waikato News

Central District Farmer

Rotorua Review

Otago Southland Farmer

Ruapehu Press