Stuff and MediaWorks take the reins to reinvigorate Lexus Urban Polo 2024

The summer’s hottest fashion, music and sport event - Lexus Urban Polo - is back for 2024 with brand new media partners: Stuff and MediaWorks.

The powerhouse media companies have teamed up to reimagine and reinvigorate the luxury series, delivering style activations through Ensemble magazine and top NZ DJ sets through George FM, all wrapped into a central-city, day-long event unlike any other on the summer calendar.

The series will run in Christchurch’s Hagley Park on Saturday 10 February and the Auckland Domain on Saturday 9 March and will be some of the most exciting events this summer.

From fashion to DJs, Champagne, engaging activations and divot stomping, Lexus Urban Polo is being taken to the next level. 

Lexus Urban Polo managing director Simon Wilson is delighted to welcome Stuff and MediaWorks as new event partners. “Partnering together with Aotearoa’s top media brands shows the power of Urban Polo to reach a younger, glamorous crowd in a sport that's growing internationally.”

He urges everyone who hasn’t experienced urban polo yet to snap up their tickets, “It’s an experience like no other, an unforgettable day of sport, fashion, music, food and glamour; a great place to see and be seen.”

Urban Polo comprises two teams with three players each, with games running for 25 minutes. Players ride and hit the ball while on horseback, aiming to score the most goals, with each goal counting as one point. 

Stuff and MediaWorks will ensure the event engages as many Kiwis as possible, with Stuff’s leading digital, print, magazine and audio products reaching 3.4m Kiwis**, and MediaWorks radio brands reaching 2.4* million listeners weekly. 

In addition to Lexus as the naming sponsor, the event is supported by Veuve Clicquot, Two Rivers, Peroni, Hugo Boss, and more. Ticket options range from Private Marquees for hosting to the Veuve Clicquot Champagne Terrace and General Admission, and are available at www.urbanpolo.co.nz. 

*GfK COMMERCIAL RAM, S2/23, Total NZ, Cume, AP10+, M-S 12mn-12mn, unless otherwise stated.

**Nielsen CMI Q3 22 - Q2 23 Base AP 15+.