Stuff has made two key appointments to its Data & Insights team that will strengthen its advantage as a customer-focused, insights-driven business.

Amanda Lane joins the team as Head of Research and Insights, while Noel Gessler engages as Head of Data Governance.

Amanda has 20 years of experience acquired both abroad (UK and Switzerland), and locally. She has worked for P&G and Lion Breweries, helping to unlock new markets and increase profit generation. Amanda inspires a business-wide curiosity for understanding consumers, articulating the voice of consumers to shape, direct and grow sales.

Noel has extensive global data management experience in South Africa, the USA, Australia, and locally across a number of organisations including Fonterra, Goodman Fielder, Deloitte, and Cap Gemini Ernest & Young. He is talented at assessing business needs and implementing the best technology solutions, frameworks and processes to meet the needs of the business. 

Chief Data & Insights Officer Dina Hay says building a strong data and insights capability is a priority focus for Stuff in 2022. “Investing in data means we are able to provide our audiences and our commercial partners with more of what they want and need.”

“Amanda’s ability to put the customer at the heart of an organisation is invaluable to our service offering to media agencies, advertisers, business partners, and our internal teams. While Noel’s mastery of global data management and governance are critical foundations for strengthening Stuff’s data and insights offering.” 

“With Amanda and Noel on board, we are well placed to help supercharge Stuff’s data and intelligence to deepen our understanding of New Zealanders and help us fulfil our mission to make Aotearoa a better place.”