Stuff has landed a sparkling partnership with Al Brown and Constellation Brands to promote a new wine range and video series from the Kiwi chef and entrepreneur, crafted with a generous twist. The Tipping Point wine range was created alongside Constellation Brands to do good and taste great, with each varietal supporting a different Kiwi not-for-profit.
Brown says the project was about creating a wine that celebrates all of the things that are close to his heart – the regions, the land and the bringing together of loved ones for something delicious to eat washed down with a decent drop.
He chose to partner with Stuff to launch Tipping Point wines because of its significant, nationwide reach and cross-platform promotional opportunities, as well as its mission to make Aotearoa a better place.
“Stuff made sense to me right from the start,” said Brown. “Their progressive values, being NZ owned and championing Kiwis from all walks of life, with the sense of informality they brought to the whole project fit our ethos so well.”
As part of the deal, Stuff is also the broadcast partner for Brown’s new Tipping Point series (produced by Augusto) which is out now exclusively on Play Stuff.
The six-episode series charts Al’s journey developing a wine brand with Constellation Brands, and spotlights the entrepreneurs and charities he meets and supports along the way.
The range includes six varietals – a chardonnay, rosé and syrah from Hawke’s Bay, a field blend and methode traditionelle bubbly from Marlborough, and pinot noir from Central Otago.
Tipping Point wines supports six organisations that are working hard to create a better future for New Zealand: The Bumble Bee Charitable Trust, Sea Cleaners, Kea Conservation Trust, The Hauraki Gulf Conservation Trust, Wilding Free Mackenzie and Te Tira Whakamātaki. Each cause is guaranteed to receive an upfront $10k donation to get the ball rolling.
The partnership kicked off with a profile in Sunday magazine on the weekend, with more editorial content to follow across Stuff’s Life & Style portfolio in the coming weeks. It is supported by print and digital advertising promoting the series and wine.
You can get 10% off Al’s Tipping Point Wines at https://bit.ly/2WGe8WG