The Level 4 lockdown saw thousands of New Zealanders return to the tried and trusted medium of print for their daily news and information needs. Stuff’s newspaper subscription acquisitions have increased by more than 220% in the past four weeks.
Stuff Chief Customer Officer Phillipa Cameron says the numbers show newspapers continue to occupy an important position in the media landscape – particularly in times of crisis.
“Newspapers are relied upon for their relevance, integrity and trustworthiness, and that’s really valued at this time,” says Cameron. “They provide a relevant local view of the situation for their readers, as well as some much needed light relief now we have time to enjoy the puzzles, cartoons and entertainment featured in the papers.
“While we’re in our bubbles the convenience of having your paper delivered to your home and being able to have some sense of morning routine – reading the newspaper with your morning cuppa – is something Kiwis have enjoyed returning to.”
Stuff has been able to distribute its key national and metropolitan titles across the country during the lockdown. These include the Sunday Star-Times, Sunday News, Dominion Post, The Press, Waikato Times, Nelson Mail, Taranaki Daily News, Timaru Herald, Southland Times, Manawatu Standard and Marlborough Express.
In Level 3, Stuff’s magazines – including NZ House & Garden, NZ Gardener and TV Guide – and free community newspapers will recommence distribution from 4 May.
Stuff continues to invest in its print offering with products that matter to customers. Recent additions include The Forever Project, a national, quarterly publication dedicated to environmental sustainability and climate change, and Homed, a stand-alone collection of real estate publications that sit within the Sunday Star-Times and Auckland community titles.