Stuff win big at INMA Global Media Awards

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Stuff has taken first place in three categories at the 2022 INMA Global Media Awards, and has been named as the regional winner for Asia/Pacific.
 
Stuff’s new innovative approach to advertising - Switch On Your Superpower – Premium Stuff campaign - won first place in the best new product iteration category, as well as best in Asia/Pacific.
 
Biodiversity documentary This Is How It Ends, won first place in the best use of video category.
 
While a Reconstruction of 20,000 Years of Earth’s Temperature won first place in the best use of visual journalism and storytelling tools.

Stuff received the second-highest number of first placings, behind Norwegian media company Schibsted.

Chief Revenue Officer Andy Symons says, "It takes creativity to cut through the noise and we have shown we have it in spades. We work hand-in-hand with our commercial partners to deliver solutions that have an impact in the New Zealand market; to have this recognised globally is the icing on the cake.
 
“Our advertisers are loving Switch on Your Superpower, and we are stoked the INMA judges do too.”
 
Stuff Chief Content Officer Joanna Norris said it was brilliant to have the work of New Zealand journalists acknowledged as among the world's best.
 
"We are always pushing to be bold in the ways we bring relevant journalism to New Zealand audiences. It is particularly pleasing to see our video and visual journalism taking out the best use of video and best use of visual journalism and storytelling tools categories. We invest heavily into thoughtful relevant journalism and seeing this recognised is great for our teams and the audiences we serve.”
 
Stuff’s full results:
Best in Asia/Pacific: Switch on Your Superpower – Premium Stuff 
First place: Best use of video | This Is How It Ends 
First place: Best new product iteration | Switch on Your Superpower – Premium Stuff 
First place: Best use of visual journalism and storytelling tools | A Reconstruction of 20,000 Years of Earth’s Temperature (Or What We''re Doing to the Climate) 
Second place: Best idea to grow ad sales | Switch on Your Superpower – Premium Stuff
Third place: Best use of video | Deleted 
Third place: Best use of audio: What’s Wrong With You? 
Third place: Best subscription niche product | Now or Never
Third place: Best multi-channel client advertising campaign | Tipping Point 
Third place: Best multi-channel client advertising campaign | Switch On Your Superpower – Premium Stuff 
Third place: Best use of visual journalism and storytelling tools | New Zealand’s COVID-19 Vaccination Roll-Out in Charts
Honourable mention: Best idea to encourage reader engagement | Stuff FY21 Impact Report 
Honourable mention: Best use of print | Harvey Norman – Boxing Day Delivery
Honourable mention: Best new digital product | Switch On Your Superpower – Premium Stuff 
 

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