Stuff has launched a new B2B advertising campaign that demonstrates the deep connection it has with New Zealanders.

The series speaks to Stuff’s significant reach, as well as audience engagement, where Stuff typically tends to outshine competitors (based on pages viewed, time on site and bounce rate1).

“The combination of reach and engagement creates a powerful environment for our advertisers,” says Steve Hutton, Stuff’s group sales director.

“With all that’s happening in New Zealand right now, we know it’s more important than ever that every dollar spent on advertising will be seen, and will connect.”

The first execution in the series illustrates the reach of Stuff’s website, referencing a recent audience peak of 5.5 million visits by 2.11m unique visitors2.

The rest of the campaign heroes Stuff’s constant evolution across its extensive suite of news and information products, to ensure it continues to drive reach and engagement for advertisers.

The campaign series was created by Designworks.

Creative credits (Designworks):

Mike Pepper – Group Head of Strategy

Sam O’Flaherty – Senior Copywriter and Strategist

Oscar Thomas – Senior Designer


1 SimilarWeb, August 2021

2 Adobe Analytics, August 2021