Stuff fans will be able to get their news fix from Alexa after Amazon releases Echo devices in New Zealand in February.
Designed for Amazon’s voice-controlled devices, Stuff’s flash briefing will play listeners a snappy summary of the best stories from our nationwide network of journalists.The flash briefing – One Minute of Stuff – mixes news of national significance with quirky local gems, reflecting Stuff’s authentic Kiwi character.
Once the flash briefing is enabled, activating it is as simple as saying, “Alexa, play my flash briefing.”
“Stuff’s flash briefing will be a swift and snappy shot of local news for listeners,” Stuff editor Patrick Crewdson said.
The Amazon Echo product line is a family of hands-free, voice-controlled devices with built-in speakers.
The “brain” of the Echo is Amazon’s voice service Alexa, which can provide news and information, play music, control smart home systems, and more.
The release of Stuff’s Alexa flash briefing follows a phenomenally successful foray into audio in 2017, with our Black Hands podcast on the Bain family murders downloaded more than three million times, taking it to number one on iTunes in four countries.
One Minute of Stuff is a cousin to our email newsletter Two Minutes of Stuff, which gives subscribers an indispensable daily guide to the most essential news developments. Both reflect our determination to meet our audience’s changing expectations of how they can access news, entertainment and information.
Stuff reaches an unparalleled domestic audience of over 2.1 million unique users per month (source: Nielsen Online Ratings Nov 2017).
Stuff is an innovative, integrated business with strong brands across multiple platforms including digital, newspapers and magazines. Stuff owns Neighbourly, has a stake in energyclubnz and Done health insurance and a majority ownership in Stuff Fibre, which recently launched Stuff Pix.
For further information, please contact:
Communications Specialist, Lucy Hempseed
027 583 9447