Stuff’s stellar stable continues to deliver for audiences

Stuff retains its position as the number one source of news and information for New Zealanders in the latest Nielsen readership survey, boasting the largest national audience across print and digital* media.

The readership results showed Stuff’s print products continue to resonate strongly with today’s audiences, reaching 2.6 million Kiwis each month across Aotearoa. Nearly 420,000 Kiwis aged 15-plus are reading a Stuff newspaper on a daily basis.

The Post and The Press newspapers were number one in the main centres of Wellington and Canterbury, and Stuff’s regional papers led across the regions of Taranaki, Manawatū, Marlborough, Nelson, Timaru and Southland. 

Stuff’s print products also serve an impressive 870,000 Aucklanders.

Premium lifestyle title NZ House & Garden also continues to reign supreme – holding the enviable title of being the most-read monthly magazine in the ‘home, garden and entertaining’ category. It has gained a further 1,000 readers over the quarter, taking the readership to 379,000.

Over 820,000 people 15+ read one or more of Stuff’s three magazine titles, NZ House & Garden, NZ Gardener and TV Guide.

“People across the country love our magazines, news sites and newspapers because we live in our communities and tell stories that are important to New Zealanders,” says Stuff Masthead Publishing managing director Joanna Norris.

“Our focus is beautifully told New Zealand stories - and we get feedback every day that our subscribers appreciate this work,” she adds.

Stuff.co.nz retains its title as New Zealand’s most loved news site, leading the way in engagement (31% higher than the nearest competitor across the month of July) and time spent per person on site (57% more than the nearest competitor across July).

“These results are proof that we continue to provide a powerful service for both readers and advertisers” says Nadia Tolich, managing director of Stuff Digital. “We expect the upcoming election will only bolster that engagement.”

Stuff’s managing director of Brand Connections, Matt Headland, adds: “Our commercial partners benefit from Stuff’s exceptional reach and scale, with a comprehensive suite of products and highly engaged audiences. Our specialist teams can help unlock advertising strategies that will deliver results at the best value for our clients.”

Source: Nielsen CMI Q3 22 - Q2 23 Base AP 15+. *Nielsen Online Ratings AP 15+ July 2023. Stuff print includes our daily and community newspapers, newspaper inserted magazines and magazine titles.