WHY THE PAPER PLANES?
In the minds of some pundits, it’s only a matter of time before print becomes obsolete. But many have underestimated the medium’s staying power.
Newspapers can lock in long term memory encoding, layering up campaign effectiveness. Long term memory encoding is proven to translate into purchase behaviour and drive sales*.
Newspapers curate the most relevant and impactful news in one enduring, easily digestible and tactile format in a way that perfectly complements and supplements the immediacy of online platforms.
That’s why The Paper Planes competition is returning for 2021. Take the opportunity to let your creativity and imagination take flight and showcase the power of print as a medium for effective advertising.
Cindy Gallop will choose the winning entries – which she will announce at The Paper Planes Award Breakfast in May 2021. And, the winning teams will have their ideas brought to life by Stuff and walk away with a share of $500,000 worth of advertising across Stuff’s print (excluding magazines) and digital advertising products.
And of course, the winning teams will also enjoy industry bragging rights that ad guru and global authority on trust in advertising, Cindy Gallop, rated their work as the best!
For any queries or if you would like more information about The Paper Planes, please email firstname.lastname@example.org.