Paper Planes – Judging



Entries will be judged in two phases:

Phase one: All entries will be first judged by a Stuff leadership panel, who represent a spread of skills, disciplines and backgrounds including editorial, creative, marketing and commercial. The panel will then shortlist the top ten best entries. 

Phase two: From the shortlist, Cindy Gallop will choose the winning entries – which she will announce at The Paper Planes Award Breakfast on in May 2021.


  • Innovation: 50%
  • Strategic insight: 20%
  • Contribution to the reader experience: 20%
  • Art direction: 10%

While we want you to let your imagination take flight, here are some criteria that the entries must fit within: 

    • Ideas must be able to run legally in accordance with all relevant laws and regulations.
    • Entries must be print-led advertising concepts that can be brought to life in an integrated manner.
    • Reader experience is paramount, so no interruption or covering of genuine editorial content.
    • Production must be possible on conventional newspaper equipment (questions regarding this can be addressed to during the entry period).
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