Congratulations to The Paper Planes 2021 Winners

Cindy Gallop and Stuff  are delighted to announce the winners of the second The Paper Planes creative competition, shining a light on the best of New Zealand print-led creative advertising.

Best Print Campaign

If the shoe fits

by Pitchblack Partners and Hyper Ride

This execution understands and acknowledges the brand’s fundamental challenge for its customers, addressing online retail sizing through print. You cannot put your foot on your laptop or phone. For our judge Cindy, there was something emotive about how enormously useful this ad is.

View the full media associated with this campaign here.

Best Integrated Campaign

Shave for a Cure

by Chemistry and Leukaemia & Blood Cancer New Zealand

Our judges said the creative execution and artistry demonstrated in the use of space and headlines instantly grabs attention. The message is clear and to the point, resonating with readers emotionally and intellectually, and working equally well in both print and digital environments

View the full media associated with this campaign here.

Best Digital Campaign

Odds

by Rainger & Rolfe and NIB

This execution’s compelling copy reveals 6% of the population is struggling with diabetes – and that while the audience thinks that won’t relate to them, the ad has been placed in just 6% of newspapers/online spaces. Our judges said it conveyed simple yet confronting intelligence to readers.

View the full media associated with this campaign here.

The Paper Planes Creative Competition

The Paper Planes Advertising Awards shines a spotlight on New Zealand’s very best in print-led advertising. It’s a celebration of the brands and agencies that capture our attention through their innovative use of print media.

For any queries or if you would like more information about The Paper Planes, please email paperplanes@stuff.co.nz.