Congratulations to The Paper Planes 2021 Winners
Cindy Gallop and Stuff are delighted to announce the winners of the second The Paper Planes creative competition, shining a light on the best of New Zealand print-led creative advertising.
Best Print Campaign
If the shoe fits
by Pitchblack Partners and Hyper Ride
This execution understands and acknowledges the brand’s fundamental challenge for its customers, addressing online retail sizing through print. You cannot put your foot on your laptop or phone. For our judge Cindy, there was something emotive about how enormously useful this ad is.
Best Integrated Campaign
Shave for a Cure
by Chemistry and Leukaemia & Blood Cancer New Zealand
Our judges said the creative execution and artistry demonstrated in the use of space and headlines instantly grabs attention. The message is clear and to the point, resonating with readers emotionally and intellectually, and working equally well in both print and digital environments
Best Digital Campaign
by Rainger & Rolfe and NIB
This execution’s compelling copy reveals 6% of the population is struggling with diabetes – and that while the audience thinks that won’t relate to them, the ad has been placed in just 6% of newspapers/online spaces. Our judges said it conveyed simple yet confronting intelligence to readers.
The Paper Planes Creative Competition
The Paper Planes Advertising Awards shines a spotlight on New Zealand’s very best in print-led advertising. It’s a celebration of the brands and agencies that capture our attention through their innovative use of print media.
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