WHY THE PAPER PLANES?
In the minds of some pundits, it’s only a matter of time before print becomes obsolete. But many have underestimated the medium’s staying power.
Newspapers are still the preferred news source for many consumers. In any given week, two-thirds of New Zealanders are taking the time out to read a newspaper — and 1.7 million of us consider newspapers to be our most trusted source of news and information*.
Newspapers curate the most relevant and impactful news in one enduring, easily digestible and tactile format in a way that perfectly complements and supplements the immediacy of online platforms.
That’s why we’re launching the inaugural Stuff Paper Planes competition, an opportunity to let your creativity and imagination take flight and showcase the power of print as a medium for effective advertising.
The winning entry will be chosen and awarded in person by a global advertising icon, Sir John Hegarty. And, the winning team will have their idea brought to life by Stuff and walk away with $500,000 worth of rate card advertising value to use across our suite of newspaper titles.
And of course, industry bragging rights that advertising legend Sir John Hegarty rated your work as the best!
For any queries or if you would like more information about The Paper Planes, please email email@example.com.