What is The Paper Planes competition all about?
The Paper Planes competition is an opportunity for you and your team to demonstrate how innovative you can get with newspaper advertising. Showcase the power of newspapers as a medium for effective advertising.


What is the prize?
The Winner (the Company featured in or subject of the Winning Entry) will be awarded $500,000 (including GST) worth of advertising in a newspaper publication published by Stuff (excludes magazines), valued at rate card. The Winner must arrange to use the Prize before 3 February 2021, and the total value of the Prize must be redeemed within 12 months of the Prize being awarded.

The prize of $500,000 is non-transferable and is additional to any existing advertising commitments the Winner may have with Stuff and is subject to the Stuff Limited General Terms and Conditions for advertisers.

And of course, the winning team will also enjoy industry bragging rights that advertising legend Sir John Hegarty rated your work as the best!


Who can enter?
Entry is restricted to New Zealand media and advertising agencies, and national brands.


How do I enter?
Click here to enter or visit


What should I include in my entry?
Treat your entry like a creative pitch to a client. Make it visual so that we can see how your creative idea will work in a printed newspaper environment. In your entry submission, frame up the business challenge, explain your solution, tell us why you believe print is the most powerful medium for this execution, why this idea could only work in this environment and why you believe it will make a difference to the featured brand’s business.


What can I enter?
All entries must:

  • be original
  • meet the Advertising Standard Authority Guidelines
  • not include anything that is misleading or deceptive or likely to mislead or deceive or which otherwise breaches the Fair Trading Act 1986, and not infringe the rights of any third party.

Your entry could be a single newspaper advertisement or newspaper advertising campaign.


Can I enter an advertisement that has already published?
Yes. As well as unpublished creative, entries may also include advertisements that have gone to print during the course of the competition (from 20 September 2019 to 5:00pm 18 December 2019).


Can I enter on behalf of my client?
Yes, however a senior executive from your client, client brand or company must provide permission to enter the Paper Planes Competition. Permission must include an agreement for the winning advertisement to be published in Stuff Publications, online and in marketing materials. We may request proof of this permission directly from the client, brand or Company. You must include the client, brand or Company contact details in the entry.


What is the judging process?
Entries will be judged in two phases:

  • Phase one:
    • All entries will be first judged by a Stuff leadership panel, who represent a spread of skills, disciplines and backgrounds including editorial, marketing and commercial. The panel will then shortlist the top ten best entries.


  • Phase two:
    • From the shortlist, Sir John Hegarty will choose the winning entry – which he will announce at our Gala event on 3 February 2020.


What are the judging criteria?

  • Innovation: 50%
  • Strategic insight: 20%
  • Contribution to the reader experience: 20%
  • Art direction: 10%

While we want you to let your imagination take flight, here are some criteria that the entries must fit within:

  • Ideas must be able to run legally in accordance with all relevant laws and regulations.
  • Reader experience is paramount, so no interruption or covering of genuine editorial content.
  • Production must be possible on conventional newspaper printing equipment


Is there an entry fee?
No, entry is free


Can I submit more than one entry?
Yes. Agencies can enter on behalf of numerous clients. Companies may submit more than one entry. One person must be nominated as the contact.


How do I submit creative artwork files?
Upload a PDF of your entry’s visual creative using your preferred file transfer programme (e.g. WeTransfer or Dropbox). Please include this link within the entry form so that we can download and view your creative genius.


What is the entry period?
Entries may be submitted online at any time from 20 September 2019 until 5:00pm 18 December 2019. Once submitted, entries cannot be edited or changed.


Are there any other terms and conditions?
Yes. Please refer to


I have another question…
Please email during the entry period



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For any queries or if you would like more information about The Paper Planes, please email