The Million Dollar Reader Promo

By Grant Torrie, Head of Consumer Marketing

The new format for weekday newspapers is a big change for our readers and we’re excited about the challenge too, so to celebrate this we’re launching a major reader promotion.

Readers will have the opportunity to win from a $100,000 value pool of prizes.

The promotion will be open to both retail buyers and subscribers and will be supported by a media plan with a ratecard value of around $1 million.

Look for a media campaign advertising the move to compact for our papers encompassing print, digital, social, search, email marketing, radio advertising and point of sale in some of New Zealand’s leading retail outlets.

The promotion will run for five weeks in New Zealand’s favourite daily newspapers from April.

If you have any question in relation to the promo, please don’t hesitate to email me; grant.torrie@stuff.co.nz