EXPECT BIG RESULTS FROM NEW ZEALAND’S BIGGEST REAL ESTATE AUDIENCE
Homed will be a game changer in real estate advertising. It harnesses New Zealand’s largest real estate audience* to deliver better results across the entire buying and selling journey.
Homed brings all of Stuff’s property-related content together, creating New Zealand’s biggest home and property audience. It incorporates house listings, market coverage and award-winning editorial home and lifestyle content that is practical and inspiring.
Homed is now in the Sunday Star-Times and in Stuff’s free, straight-into-the-letterbox Auckland community titles**. It will roll out nationally within Stuff’s metropolitan, regional and community titles later in the year.
Homed’s editorial content will have a greater focus on issues such as sustainability, multi-generational living, the home affordability gap, along with showcasing some of the country’s coolest homes, region-centric content and advice from home-experts.
Tonia Dixon, Stuff’s National Media Sales Director – Real Estate, says Homed will connect with all Kiwis and their home ownership journey.
“We know home buyers use a variety of media and that’s why the new Homed portfolio will hit every touchpoint. Our unique strength is to be able to find the optimal mix of print and digital to reach the right audience. It harnesses the full power of Stuff, Neighbourly and our extensive suite of print titles to provide unparalleled reach to 3.1 million people every month. Whether that’s a $5 million Ponsonby pad, an enticing little investment, or growing your real estate agency brand, we can tell your property story like no one else.”
Stuff.co.nz and the Sunday Star-Times enable extensive national reach complemented by a powerful network of metropolitan titles across New Zealand. But what truly gives Homed an advantage over other real estate destinations is the ability to deliver hyper-local opportunities through Stuff’s free community titles, digital real estate tool Showcase Plus and the fast-growing Neighbourly platform. The mix of scale and reach alongside interesting and practical property-related content makes it the perfect place to showcase property listings.
Current available Homed publications:
- Homed Sunday Star-Times
- Homed Western Homes
- Homed Southern Homes
- Homed Real Estate Outlook
If you would like more information on this product please contact your usual Stuff Representative or email firstname.lastname@example.org.
*Source: Nielsen CMI Q4 18 – Q3 19 Nov 19 AP 15+ Includes Stuff print and digital brands and Neighbourly. **Source: Nielsen CMI Q4 18-Q3 19 Nov 19 AP 15+. Audience includes Stuff/ Neighbourly/ Sunday Star-Times/ Auckland Community and Suburban Newspapers.**Included as a free insert in Papakura Courier (Wednesdays), Central Leader, Western Leader, Manukau Courier, North Harbour News, North Shore Times, Rodney Times, North Harbour News and Nor-West News (all Thursdays).