Homed Front PageHomed will be a game changer in real estate advertising. It harnesses New Zealand’s largest real estate audience* to deliver better results across the entire buying and selling journey.

Homed brings all of Stuff’s property-related content together, creating New Zealand’s biggest home and property audience. It incorporates house listings, market coverage and award-winning editorial home and lifestyle content that is practical and inspiring.

Homed is now in the Sunday Star-Times and in Stuff’s free, straight-into-the-letterbox Auckland community titles** as a newspaper inserted magazine and as a feature section within Stuff’s metropolitan newspapers; Waikato Times, The Dominion Post, and The Press, as well as regional newspapers; The Timaru Herald and The Southland Times. It will roll out nationally within Stuff’s other regional and other community titles later in the year.

Homed’s editorial content will have a greater focus on issues such as sustainability, multi-generational living, the home affordability gap, along with showcasing some of the country’s coolest homes, region-centric content and advice from home-experts.



The Biggest Audience

Local Buyers

Award Winning Content

Get national coverage by advertising across Homed’s print and digital portfolio* Neighbourly and Stuff’s community titles connect local buyers with local sellers through print and digital listings. Award-winning home and lifestyle content connects with a bigger market by attracting passive buyers with engaging and inspiring content.

Tonia Dixon, Stuff’s National Media Sales Director – Real Estate, says Homed will connect with all Kiwis and their home ownership journey.

“We know home buyers use a variety of media and that’s why the new Homed portfolio will hit every touchpoint. Our unique strength is to be able to find the optimal mix of print and digital to reach the right audience. It harnesses the full power of Stuff, Neighbourly and our extensive suite of print titles to provide unparalleled reach to 3.1 million people every month. Whether that’s a $5 million Ponsonby pad, an enticing little investment, or growing your real estate agency brand, we can tell your property story like no one else.”

Homed Stats and the Sunday Star-Times enable extensive national reach complemented by a powerful network of metropolitan titles across New Zealand. But what truly gives Homed an advantage over other real estate destinations is the ability to deliver hyper-local opportunities through Stuff’s free community titles, digital real estate tool Showcase Plus and the fast-growing Neighbourly platform. The mix of scale and reach alongside interesting and practical property-related content makes it the perfect place to showcase property listings.


Current available Homed Feature Sections:

Homed Waikato Times

Reach an audience of up to 202,000 people each week with the weekend edition of the Waikato Times and, plus up to 72,434 local Neighbourly members.****

Homed The Dominion Post

Reach up to 236,000 Wellingtonians each week with the weekend edition of The Dominion Post and, plus up to 133,629 local Neighbourly members with Homed.****

Homed The Press

Reach up to 291,000 Cantabrians each week with the weekend edition of The Press and, plus up to 107,197 local Neighbourly members.****

Homed The Timaru Herald

Reach up to 38,000 South Cantabrians each week with the weekend edition of The Timaru Herald and, plus up to 5,335 local Neighbourly members.****

Homed The Southland Times

Reach up to 52,000 Southlanders each week with the weekend edition of The Southland Times and, plus up to 31,930 local Neighbourly members.****


Current available Homed publications:

Homed Sunday Star-Times

Inserted into the Sunday Star-Times, a typical issue of Homed will reach 206,000 readers nationwide (97,000 upper North Island readers, 55,000 lower North Island readers and 53,000 South Island readers).*

Homed Western Homes

83,500 copies of Homed Western Homes are inserted within our FREE popular Western Leader, Central Leader and North Harbour News community newspapers.***

Homed Southern Homes

75,100 copies are inserted free within our FREE community newspapers; the popular Papakura Courier on Wednesday and the Manukau Courier on Thursday.***

Homed Real Estate Outlook

107,800 copies are inserted free within our FREE popular North Shore Times, North Harbour News, Nor-west News and Rodney Times community newspapers.***

Homed Far North Real Estate

20,200 copies are inserted within our FREE popular Northern News and The Bay Chronicle community newspapers.***


If you would like more information on this product please contact your usual Stuff Representative or email


*Source: Nielsen CMI Q4 18 – Q3 19 Nov 19 AP 15+ Includes Stuff print and digital brands and Neighbourly. **Source: Nielsen CMI Q4 18-Q3 19 Nov 19 AP 15+. Audience includes Stuff/ Neighbourly/ Sunday Star-Times/ Auckland Community and Suburban Newspapers.**Included as a free insert in Papakura Courier (Wednesdays), Central Leader, Western Leader, Manukau Courier, North Harbour News, North Shore Times, Rodney Times, North Harbour News and Nor-West News (all Thursdays). ***Source: Stuff Limited Distribution Figures, October 2019. **** Stuff Metropolitan Newspapers: Nielsen CMI Q1 18 – Q4 18 Feb 19 TV/Online AP 15+, Stuff Regional Newspapers: Nielsen CMI Q1 19 – Q4 19 Feb 20 TV/Online Fused  AP 15+ and Neighbourly membership as of 1 April 2020