Popshop: Delivering awareness and sales for Honeywrap
January 20, 2018
In 2017 Honeywrap, an eco-friendly alternative to plastic wrap, came to Stuff with the challenge of boosting brand awareness and ultimately increasing sales. To do this they needed to break into the mainstream New Zealand market to encourage early adopters to become advocates for this new product and get committed...
Transforming an editorial feature into an industry leading native advertising campaign
January 19, 2018
Hell Pizza: Getting creative with print
January 24, 2018
Nobody’s faster than disaster
January 26, 2018
The Nobody’s Faster than Disaster campaign targeted male boaties during the summer period to encourage them to buy (and wear) life jackets. Results far exceeded expectation with 55% of men encouraged to talk about water safety through this campaign which delivered 3 million impressions across Stuff, Stuff Apps and the...