Resource Category: Case Studies

Popshop: Delivering awareness and sales for Honeywrap

In 2017 Honeywrap, an eco-friendly alternative to plastic wrap, came to Stuff with the challenge of boosting brand awareness and ultimately increasing sales. To do this they needed to break into the mainstream New Zealand market to encourage early adopters to become advocates for this new product and get committed...

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Transforming an editorial feature into an industry leading native advertising campaign

The David Reid Homes native advertising campaign was seamlessly integrated across the Stuff House of the Week editorial feature and NZ House & Garden. This...

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Hell Pizza: Getting creative with print

Hell Pizza came to us with a challenge, one we couldn’t refuse – how to help an iconic New Zealand brand, with a track record...

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Nobody’s faster than disaster

The Nobody’s Faster than Disaster campaign targeted male boaties during the summer period to encourage them to buy (and wear) life jackets. Results far exceeded expectation with 55% of men encouraged to talk about water safety through this campaign which delivered 3 million impressions across Stuff, Stuff Apps and the...

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