Resource Category: Case Studies

Ports of Auckland Round the Bays

The Ports of Auckland Round the Bays event was started by the Auckland Joggers Club in 1973 with 1,200 participants and has grown for the last 46 years with more than 26,000 participating each year. The 2018 event was again one of New Zealand’s most iconic fun...

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Popshop: Delivering awareness and sales for Honeywrap

In 2017 Honeywrap, an eco-friendly alternative to plastic wrap, came to Stuff with the challenge of boosting brand awareness and ultimately increasing sales. To do...

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Using print to unlock grey power

Māia sought the support of Stuff to deliver a fundraising campaign that would mobilize its print readers in Canterbury

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Matilda The Musical: Introducing a little genius to the nation

AKA Australia and show producer Louise Withers approached Stuff with an exciting proposition: to utilise our digital and print channels to sell Matilda The Musical tickets to a broad audience.   The Challenge In October 2016, show producer Louise Withers and AKA...

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G Adventures engages audiences with sponsored content

The G Adventures cross platform campaign was seamlessly integrated across stuff.co.nz desktop and mobile, as well as our print properties; Escape and Your...

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Transforming an editorial feature into an industry leading native advertising campaign

The David Reid Homes native advertising campaign was seamlessly integrated across the Stuff House of the Week editorial feature and NZ House & Garden. This...

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Hell Pizza: Getting creative with print

Hell Pizza came to us with a challenge, one we couldn’t refuse – how to help an iconic New Zealand brand, with a track record of outrageous public stunts (of often questionable taste), do “something different” for its 20th anniversary – without getting arrested? The Campaign Hell’s history is rich and...

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Nobody’s faster than disaster

The Nobody’s Faster than Disaster campaign targeted male boaties during the summer period to encourage them to buy (and wear) life jackets. Results far exceeded...

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