Resource Category: Case Studies

Ports of Auckland Round the Bays

The Ports of Auckland Round the Bays event was started by the Auckland Joggers Club in 1973 with 1,200 participants and has grown for the last 46 years with more than 26,000 participating each year. The 2018 event was again one of New Zealand’s most iconic fun...

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Popshop: Delivering awareness and sales for Honeywrap

In 2017 Honeywrap, an eco-friendly alternative to plastic wrap, came to Stuff with the challenge of boosting brand awareness and ultimately increasing sales. To do...

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Using print to unlock grey power

Māia sought the support of Stuff to deliver a fundraising campaign that would mobilize its print readers in Canterbury

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G Adventures engages audiences with sponsored content

The G Adventures cross platform campaign was seamlessly integrated across stuff.co.nz desktop and mobile, as well as our print properties; Escape and Your Weekend. The campaign brought the G Adventures’ story to life through relatable sponsored content with exceptional results. Average page views were 3 times higher than...

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Transforming an editorial feature into an industry leading native advertising campaign

The David Reid Homes native advertising campaign was seamlessly integrated across the Stuff House of the Week editorial feature and NZ House & Garden. This...

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Hell Pizza: Getting creative with print

Hell Pizza came to us with a challenge, one we couldn’t refuse – how to help an iconic New Zealand brand, with a track record...

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Nobody’s faster than disaster

The Nobody’s Faster than Disaster campaign targeted male boaties during the summer period to encourage them to buy (and wear) life jackets. Results far exceeded expectation with 55% of men encouraged to talk about water safety through this campaign which delivered 3 million impressions across Stuff, Stuff Apps and the...

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