Using print to unlock grey power
June 29, 2018
Māia sought the support of Stuff to deliver a fundraising campaign that would mobilize its print readers in Canterbury. The Challenge The Māia Health Foundation is a Canterbury charity with a mission to enhance the health experience for locals — taking it from...
Matilda The Musical: Introducing a little genius to the nation
August 30, 2018
G Adventures engages audiences with sponsored content
April 17, 2018
The G Adventures cross platform campaign was seamlessly integrated across stuff.co.nz desktop and mobile, as well as our print properties; Escape and Your Weekend. The campaign brought the G Adventures’ story to life through relatable sponsored content with exceptional results. Average page views were 3 times higher than...
Transforming an editorial feature into an industry leading native advertising campaign
January 19, 2018
Hell Pizza: Getting creative with print
January 24, 2018
Nobody’s faster than disaster
January 26, 2018
The Nobody’s Faster than Disaster campaign targeted male boaties during the summer period to encourage them to buy (and wear) life jackets. Results far exceeded expectation with 55% of men encouraged to talk about water safety through this campaign which delivered 3 million impressions across Stuff, Stuff Apps and the...