2 out of 3 Kiwis Read a Newspaper Every Week*.
That’s 66% of all New Zealanders.
It used to be hard to put the power of print into context but now we can easily tell you that two out of three New Zealanders read a newspaper every week. That’s 66% of Kiwis around the country. This number backs up print’s enduring relevance and reach that is sometimes overlooked in the media and marketing industries.
In a world where the lines between fact and fake news are increasingly blurred, these numbers show that New Zealanders still trust their newspaper as a source of honest and quality journalism on the topics that matter to them. From Cape Reinga to Bluff, print still remains as a preferred medium for over 2.5 million New Zealanders (66%) and 1.7 million Kiwis continue to view newspapers as our most trusted source of news and information.* It is one of the most important places that locals go to to get information and the latest news about their community and from the rest of New Zealand.
Traditional media like print and broadcast will continue, for years to come, to occupy an important position as a preferred news source for many consumers – because people have grown up with them, they enjoy them – and they trust them.
Ben Rose, General Manager – Newspapers, Stuff**
Newspaper advertising is a highly effective way for you to reach local customers, grow long-lasting brand awareness, and generate action. With its array of metropolitan, regional, and weekend newspapers, Stuff offers an unparalleled newspaper advertising reach. With award-winning newspapers such as the Sunday Star-Times (Voyager Newspaper of the Year, 2019) and the Waikato Times (Newspaper of the Year – up to 30,000 circulation, Voyager Media Awards 2019) to publications trusted over 150 years such as The Press, newspapers’ popularity and relevance remains an important segment in journalism and advertising.
To find out more about advertising opportunities in your local newspaper, click here to get in touch.
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Reach the masses through Stuff’s trusted and effective Print brands:
Metropolitan and Regional Newspapers
Connect with Kiwis across New Zealand through our trusted local brands.
Connect with customers from your local communities through our favourite regional newspapers.
Reach readers over the weekend when they’re in a relaxed state of mind through our Sunday newspapers.
Read about the power of print media.
Champion of Print
M+AD talks to Stuff’s General Manager of Newspapers about why newspapers are the preferred news medium of nearly 2 million Kiwis.
StopPress and Stuff talk about the importance of fact-based and quality journalism and its impact on advertising.
All the news that’s fit to Print
Written by our very own Ben Rose, General Manager of Newspapers at Stuff, this StopPress article talks about the challenges and power of print media.
If you’re interested in learning more about advertising opportunities, click here to get in touch.
*Source: Nielsen CMI Q1 18 – Q4 18 Jan 19. Base: All people 15+
**Rose, B. (2019, April 1).All the news that’s fit to print. Retrieved from https://stoppress.co.nz/opinion/all-news-s-fit-print