WE ARE STUFF

At Stuff, our mission has always been to provide readers with trusted local journalism, and advertisers with the means to reach our diverse nationwide audience. For more than 150 years, we’ve been proud to be New Zealand’s leading media organisation, from our roots in daily newspapers to fast-paced digital platforms.

Today, Stuff connects with 3.2 million Kiwis every month across NZ’s largest news site, stuff.co.nz, our portfolio of metropolitan and community newspapers, as well as some of New Zealand’s best-loved magazines.

Stuff leverages its audience and scale to diversify into new categories and revenue streams, to ensure we can continue to deliver the trusted journalism that Kiwis look for every day. Stuff also connects with the community through a range of sport, business and lifestyle events, and ventures like Neighbourly and Play Stuff.

Stuff is a New-Zealand owned company driven by its purpose to help Kiwis connect and thrive, telling the stories that matter to New Zealanders. 

From holding the powerful to account to celebrating our diverse and unique culture, the work of our local and daily news reporters is at the heart of political and societal discourse, and ultimately ensures we can all continue to live in an open and corruption-free society.

Our journalism has a lasting and meaningful impact – whether it’s asking the hard questions of government officials, giving a voice to those who have been silenced, or rallying support for a community initiative – you can read more about our impact here.

In 2020, we’ve been recognised for our trusted, independent journalism, winning 20 awards at the Voyager Media Awards, as well as five International News Media Association (INMA) Global Media Awards. The Press received first place in the Best Use of Print category, for coverage of the Christchurch mosque shooting. The entry was also acknowledged as ‘Best in Show’ among Asia/Pacific regional/local brands.

Stuff is New Zealand’s largest website featuring local, national and world news as well as sections dedicated to business, sport, life & style, climate change, entertainment, travel and more. Play Stuff is Stuff’s own video destination, powering our news video as well as offering viewers compelling and entertaining content to dip into or binge-watch at will.

Our magazines keep Kiwis keep up to date with the latest entertainment offerings in The TV Guide, the most lust-worthy lifestyles in NZ House & Garden and green-thumbed gardeners and their patches in NZ Gardener. Mags4Gifts is our home for readers to subscribe to magazines and newspapers alike. 

We also help communities thrive by bringing neighbours together to build stronger, safer and more vibrant communities. Neighbourly is New Zealand’s largest online community platform with more than 830,000 members throughout the country. 

Our vibrant Stuff Events portfolio showcases the best of New Zealand, whether it’s celebrating inspirational Women of Influence, bringing foodies together at the Night Noodle Markets, or enlisting runners of every ability to complete the iconic Ports of Auckland Round the Bays.

Our scale is a result of the trust Kiwis place in us, and our commitment to being a sustainable and purpose-driven business. In 2020 Stuff was proud to be named one of the top 20 New Zealand corporates in the Colmar Brunton Corporate Reputation Index.

Find out more about Stuff below