We are Stuff

At Stuff we’re reimagining what it means to be a media company, becoming more fearless and imaginative, more original in our perspective and more impactful in our actions. We follow no one.

Milford Sound

Our vision is to become the most trusted organisation in Aotearoa, which is pretty radical in itself. But that’s because we know that without the public’s trust we have nothing. 

Every day we’re working hard to fulfil our mission to make Aotearoa a better place through our award-winning journalism and the ways we support our partners to reach their customers. Our ambition is to be more fearless, imaginative and surprising. More heartfelt and human. More of and for this place. Because we are. Choosing to partner, or not, with those who share our values. Making decisions based on what’s right, not what’s convenient. Holding the powerful to account, starting with ourselves. 

We demonstrate this in everything we do. We’re proud to be part of the B Corp movement, transforming the global economy to benefit all people, communities, and the planet. And we’re proud of our Pou Tiaki strategy, which focuses on fair representation (including equity, diversity and inclusion) of te ao Māori as well as all marginalised cultural communities, both in and outside of our business.

Mahia te mahi hei painga mō te iwi.

Kia tūpeke te toa.

Let the brave leap.

Women holding a fern leaf


Our journalism, Our communities, Our planet

Image: Executive Team


Stuff’s executive team reflects the company’s bold ambitions to be an even more integral part of Kiwis lives.

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