NZ Farmer
New Zealand's premier rural publication
New Zealand's premier rural publication, delivering agricultural news, market data and farming insights to rural communities nationwide.
203K
monthly readership
Source: Nielsen CMI Q2 25 - Q1 26 April 2026 Fused - STUFFNC
Advertising
Ad size visualiser529mm × 366mm
Click and drag on the page above to explore ad sizes
Grid format
All Stuff's community newspapers are published in a compact format, using an 8x8 modular advertising grid
Ad sizes & rates
National buy
2x2 Directory Ad
- Casual
- $700
- 3 months
- $595
- 6 months
- $560
- 12 months
- $525
4x2 Directory Ad
- Casual
- $900
- 3 months
- $765
- 6 months
- $720
- 12 months
- $675
2x4 Directory Ad
- Casual
- $900
- 3 months
- $765
- 6 months
- $720
- 12 months
- $675
2x8 Quarter Page Horizontal
- Casual
- $1,200
- 3 months
- $1,020
- 6 months
- $960
- 12 months
- $900
4x4 Quarter Page Vertical
- Casual
- $1,200
- 3 months
- $1,020
- 6 months
- $960
- 12 months
- $900
3x8 Third of a Page
- Casual
- $1,500
- 3 months
- $1,275
- 6 months
- $1,200
- 12 months
- $1,125
8x4 Half Page Vertical
- Casual
- $2,300
- 3 months
- $1,955
- 6 months
- $1,840
- 12 months
- $1,725
4x8 Half Page Horizontal
- Casual
- $2,300
- 3 months
- $1,955
- 6 months
- $1,840
- 12 months
- $1,725
8x8 Full Page
- Casual
- $4,600
- 3 months
- $3,910
- 6 months
- $3,680
- 12 months
- $3,450
Insert
- Casual
- $75.00 per thousand
- 3 months
- —
- 6 months
- —
- 12 months
- —
North or South Island buy
2x2 Directory Ad
- Casual
- $350
- 3 months
- $300
- 6 months
- $280
- 12 months
- $260
4x2 Directory Ad
- Casual
- POA
- 3 months
- —
- 6 months
- —
- 12 months
- —
2x4 Directory Ad
- Casual
- POA
- 3 months
- —
- 6 months
- —
- 12 months
- —
2x8 Quarter Page Horizontal
- Casual
- $650
- 3 months
- $553
- 6 months
- $520
- 12 months
- $488
4x4 Quarter Page Vertical
- Casual
- $650
- 3 months
- $553
- 6 months
- $520
- 12 months
- $488
3x8 Third of a Page
- Casual
- $800
- 3 months
- $680
- 6 months
- $640
- 12 months
- $600
8x4 Half Page Vertical
- Casual
- $1,500
- 3 months
- $1,275
- 6 months
- $1,200
- 12 months
- $1,125
4x8 Half Page Horizontal
- Casual
- $1,500
- 3 months
- $1,275
- 6 months
- $1,200
- 12 months
- $1,125
8x8 Full Page
- Casual
- $2,500
- 3 months
- $2,125
- 6 months
- $2,000
- 12 months
- $1,875
Insert
- Casual
- $75.00 per thousand
- 3 months
- —
- 6 months
- —
- 12 months
- —
All rates are exclusive of GST, with a 15% discount on 3 months, 20% discount on 6 months, 25% discount on 12 months.
Premium positions
| Position | North or South | National |
|---|---|---|
| Front Page Solus | $2,000 | $3,800 |
| Front Page Lug | $500 | $900 |
| Page 2 Full Page | $3,000 | $5,220 |
| Page 3 | $1,950 | $2,990 |
| Back Cover | $3,250 | $5,980 |
Inserts
Use our regional farming publications as a trusted vehicle to deliver your flyers and catalogues to your desired rural market. An advertising insert into NZ Farmer is guaranteed to reach farmers and rural households across the country.
$75.00 per thousand
Excludes GST.
Rates are effective December 2025 and exclude GST. Quarter page rates apply to both the horizontal (2x8) and vertical (4x4) formats. The 2x2, 2x4 and 4x2 sizes are available for directory advertising only.
Technical specifications
| Specification | Detail |
|---|---|
| Full page | 366mm deep x 254mm wide (7 columns wide) |
| Format | Compact |
| Printing | Web offset |
| Bleed | n/a |
| Colour model | CMYK (Cyan, Magenta, Yellow, Black) |
| Max colour coverage | 240% |
| Image resolution (colour) | 150 dpi minimum |
| Image resolution (single bit) | 600 dpi minimum |
| Image formats | EPS, TIF, JPG |
| Logo format | Simplified vector (prefered for best reproduction) or single bitmap artwork. |
| File format | PDF only. Files must be supplied as separate, single page PDFs, with artwork built to the same size as the booking. Registration and trim marks are not required. |
| PDF version | 1.3 (higher versions not supported) |
| PDF creation | PDFs must be created with a PostScript compatible application such as InDesign, Illustrator or QuarkXPress. PDFs created from Word, Excel, Publisher, PowerPoint or Adobe Photoshop are not acceptable — Photoshop should be used for image manipulation only. |
| PDF job options | Distiller Job Options are available to load into InDesign. Contact your Stuff representative or email printadsupport@stuff.co.nz to obtain these files. |
| Font embedding | Required |
| Font minimum (multi-colour reversed) | 12pt, san serif, bold |
| Font minimum (single colour reversed) | 7.5pt, bold |
| Font minimum (multi-colour) | 10pt, bold |
| Font minimum (single colour) | 6pt |
| Material delivery | Email print ready PDFs to your NZ Farmer advertising representative, or deliver creative via AdTracker Online (ATOL). Please include the run date in the subject line. |
Policies
Premium position loading
Premium positions are charged at the fixed rates listed, not as a percentage loading.
Cancellation fees
Depending on the time of cancellation, a fee of up to 100% of the advertisement cost applies to any advertisement cancelled after the booking deadline has passed.
Agency commission
10% to PMAA-accredited agencies.
Advertise with NZ Farmer
Ready to reach NZ Farmer's audience? Get in touch with our team to discuss the right advertising solution for your business.
