The Post
Capital politics, NZ business, breaking news, culture, views and investigations
Reach Wellington's most influential audience — public sector professionals, business leaders, and politically engaged Kiwis. The Post reaches 871K readers across print and website every month in a premium, trusted news environment.
With both a daily newspaper and a 24/7 digital news site, The Post gives you omnichannel reach: print display and inserts for high-impact brand presence, plus digital display, video and audio for targeted, measurable campaigns.
117K
av. daily readership (print)
519K
monthly unique audience (website)
871K
print + website monthly unique audience
160+
years of trusted journalism
Source: Nielsen CMI Q2 25 - Q1 26 April 2026 Fused - STUFFNC
Advertising
Ad size visualiser529mm × 366mm
Click and drag on the page above to explore ad sizes
Grid format
Published in compact format on weekdays (8×8 modular grid) and broadsheet format on Saturdays (12×12 modular grid)
Ad sizes & rates
Broadsheet sizes (Saturday)
2x2
$392.00
3x2
$588.00
4x2
$784.00
3x4
$1,176.00
Front Page Solus
$3,381.00
4x4
$1,568.00
4x8
$3,136.00
3x12 Quarter Page Horizontal
$3,528.00
6x6 Quarter Page Vertical
$3,528.00
4x12 Third Page Horizontal
$4,704.00
12x6 Half Page Vertical
$7,056.00
6x12 Half Page Horizontal
$7,056.00
12x12 Full Page
$14,112.00
12x24 Double Page Spread
$28,224.00
Compact sizes (weekday)
2x2
$324.00
3x2
$486.00
4x2
$648.00
2x4
$648.00
Front Page Solus
$1,296.00
3x4
$972.00
2x8 Quarter Page Horizontal
$1,296.00
4x4 Quarter Page Vertical
$1,296.00
3x8
$1,944.00
8x4 Half Page Vertical
$2,592.00
4x8 Half Page Horizontal
$2,592.00
2x16
$2,592.00
6x6
$2,916.00
3x16
$3,888.00
8x8 Full Page
$5,184.00
8x16 Double Page Spread
$10,368.00
All rates are exclusive of GST. Premium positions and frequency discounts shown in the sidebar.
Technical specifications
| Specification | Detail |
|---|---|
| Colour model | CMYK (Cyan, Magenta, Yellow, Black) |
| Max colour coverage | 240% |
| Image resolution (colour) | 150 dpi minimum |
| Image resolution (single bit) | 600 dpi minimum |
| Image formats | EPS, TIF, JPG |
| Logo format | Simplified vector (prefered for best reproduction) or single bitmap artwork. |
| PDF version | 1.3 (higher versions not supported) |
| Font embedding | Required |
| Font minimum (multi-colour reversed) | 12pt, san serif, bold |
| Font minimum (single colour reversed) | 7.5pt, bold |
| Font minimum (multi-colour) | 10pt, bold |
| Font minimum (single colour) | 6pt |
| Material delivery | Deliver creative via AdTracker Online (ATOL), or email to mastheadcreative@stuff.co.nz, please include the run date in the subject line. |
Double Page Spreads
A Double Page Spread in compact can run across any spread.
A Double Page Spread in broadsheets can only run through the gutter on the centrespread — subject to availability at time of booking.
Policies
Premium position loading
25–50% loading on premium positions (specific pages, sections, solus spots), subject to availability.
Frequency discounts
Up to 40% available, based on campaign length and number of placements.
Cancellation fees
Up to 100% of advertisement cost for cancellations after booking deadline.
Agency commission
10% to PMAA-accredited agencies.
Advertise with The Post
Ready to reach The Post's audience? Get in touch with our team to discuss the right advertising solution for your business.
