What Kiwis think, feel and do. We find out.
How it works
From topic to insight in six steps. We run the whole thing — you get the results.
01
Topic Identification
Our Commercial and Editorial teams identify a compelling survey topic aligned with current audience interests.
02
Partnership Assessment
The Commercial team assesses partnership opportunities and aligns brand objectives with the research agenda.
03
Questionnaire Design
Our Data & Insights specialists design the questionnaire, ensuring robust methodology and actionable outputs.
04
Campaign Creation
Marketing campaigns are created and executed across Stuff's platforms to drive survey participation.
05
In-field Survey
Up to 3-week in-field survey period with sponsor opt-in options for additional data collection.
06
Analysis & Insights
Results are analysed and insights are workshopped directly with partners to inform strategy and decision-making.
Why NowNext?
Because our audience is Aotearoa. And they're already telling us things.
Your name, next to news people trust
Position your brand alongside trusted, data-driven journalism that New Zealanders respect.
You'll know things your competitors don't
Unique insights into what Kiwis think, feel and do — directly from Stuff's engaged audience.
Insights that become stories
Survey results generate newsworthy content that drives earned media and brand visibility.
First-party data. Genuinely first.
Data from NZ's largest news audience — not modelled, not estimated, not bought in.
Let's unlock insights together
Tell us what you want to understand about Kiwis. We'll design a survey, run it across our audience, and turn what we find into something your brand can use.
