NZ Gardener
New Zealand's longest running gardening magazine
263K devoted readers passionate about gardens, plants, sustainability and outdoor living. NZ Gardener has been New Zealand's most trusted gardening magazine for over 80 years — and its audience is one of the most engaged and loyal in the market.
Reach gardeners, landscapers and home improvers through display, DPS, advertorial and premium cover positions in a high-dwell environment.
263K
monthly readership
Source: Nielsen CMI Q2 25 - Q1 26 April 2026 Fused - STUFFNC
Advertising
Ad size visualiser420mm × 275mm
Click and drag on the page above to explore ad sizes
Ad sizes & rates
One Third Vertical
- 1 issue
- $2,250
- 6 issues
- $2,138
- 12 issues
- $2,025
One Third Horizontal
- 1 issue
- $2,250
- 6 issues
- $2,138
- 12 issues
- $2,025
Half Page Vertical
- 1 issue
- $3,850
- 6 issues
- $3,658
- 12 issues
- $3,465
Half Page Horizontal
- 1 issue
- $3,850
- 6 issues
- $3,658
- 12 issues
- $3,465
Outside Back Cover
- 1 issue
- $6,612
- 6 issues
- —
- 12 issues
- —
Full Page
- 1 issue
- $5,750
- 6 issues
- $5,463
- 12 issues
- $5,175
Inside Front Cover Double Page Spread
- 1 issue
- $11,212
- 6 issues
- —
- 12 issues
- —
Double Page Spread
- 1 issue
- $9,750
- 6 issues
- $9,263
- 12 issues
- $8,775
Rates per issue and exclude GST. Discounts apply to bookings across multiple issues. Special positions: 15% loading for specific pages, subject to availability
Frequency-based pricing available — see frequency rates table. Premium covers (IFC DPS, OBC) are at fixed rates. Double Page Spread must be supplied as two single-page PDFs. Garden Market classified ads also available.
Deadlines
Booking deadline: Approx. 4 weeks prior to on-sale date (e.g. 25 Jan for March issue)
Material deadline: Approx. 3.5 weeks prior to on-sale date (e.g. 1 Feb for March issue)
See the full deadline schedule for every New Zealand Gardener issue on our print deadlines page.
Technical specifications
| Specification | Detail |
|---|---|
| Colour model | CMYK (Cyan, Magenta, Yellow, Black) |
| Max colour coverage | 300 |
| Image min resolution (colour) | 300 dpi |
| Image min resolution (single bit) | 1200 dpi |
| Image formats | EPS, TIF, JPG |
| PDF version | 1.3 (higher not supported) |
| PDF creation tools | InDesign, Illustrator, QuarkXPress only |
| Font embedding | Required |
| Font subsetting | Allowed |
| Font min (multi-colour) | 10pt, bold |
| Font min (single colour) | 6pt |
| Font min (multi-colour reversed) | 12pt, san serif, bold |
| Font min (single colour reversed) | 7.5pt, bold |
| Bleed | Display ad: All type and important images must be within the image area. Include 5mm bleed on all sides and crop marks. |
| DPS gutter | Ensure the gutter is free from type. |
| Binding | Saddle Stitched |
| Logo format | Simplified vector (prefered for best reproduction) or single bitmap artwork. |
| Material delivery | Deliver creative via AdTracker Online (ATOL), or email to mastheadcreative@stuff.co.nz, please include the run date in the subject line. |
Policies
Premium position loading
15% loading for specific pages, subject to availability
Frequency discounts
Up to 10% off casual rate for 12-issue bookings
Cancellation fees
25% of booking cost if cancelled after deadline
Agency commission
10% to PMAA-accredited agencies
Advertise with NZ Gardener
Ready to reach NZ Gardener's audience? Get in touch with our team to discuss the right advertising solution for your business.
