Experiences that move people

360,000 Kiwis a year, in person. Stuff Events delivers experiences centred on connection, economic impact and sustainability — helping Kiwis connect and thrive in their communities.

360K+

Kiwis reached per year

30K

Round The Bays participants

27K+

Field Days attendees

50+

Years of Round The Bays

Stuff events

Our events

Southern Cross Round The Bays

30K

Annual participants

Southern Cross Round The Bays

New Zealand's largest mass-participation event and an iconic fun run with over 50 years of history. 30,000 walkers, joggers and runners across Auckland, Wellington and Christchurch — each on an 8.4km coastal course. Champions inclusion with start groups for every fitness level. Three cities, one unforgettable experience — and your brand right in the thick of it.

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Central Districts Field Days

27K+

Attendees over 3 days

Central Districts Field Days

New Zealand's largest regional agricultural field day, held at Manfeild in Feilding, Manawatū. 27,000+ visitors across three days — from farmers and foodies to tech-heads and townies. Rural innovation, agri-business and agri-technology: a powerful platform for reaching regional New Zealand.

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NZ House & Garden Tours

6K+

Annual attendees

NZ House & Garden Tours

Aotearoa's largest charity house tours, running for over 12 years. Self-drive tours of stunning private homes and gardens across four regions each summer — from Wānaka to Auckland. All proceeds go to Breast Cancer Foundation NZ. A highly engaged, sell-out audience every year.

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Bespoke Events

100%

Tailored to your brand

Bespoke Events

Got something specific in mind? From corporate functions to brand launches and community activations, we build bespoke experiential partnerships from scratch. You bring the brief; we handle creative, logistics and production.

Why events?

In-person brand experiences deliver something no other medium can — real human connection at scale.

People remember what they felt

In-person experiences drive emotional connection that digital alone can't achieve.

No format limits here

Events allow creativity that other mediums can't — from sampling to immersive brand worlds.

Your event, everywhere we are

Event partnerships are amplified across Stuff's digital, print and social channels — before, during and after.

We show you what worked

From footfall to brand recall, we measure and report on real partnership outcomes.

Let's create an experience

Tell us about your brand and your audience. We'll design the moment.

Our Brands