AI strengthens te reo Māori use at NZ's largest digital news site

Stuff Group Te Puna, Straker, and Microsoft have partnered to expand te reo Māori articles. This pilot programme supports the revitalization of te reo Māori and helps normalize it through Stuff's platforms, digital channels, and publications.

The technology partnership combines human translation with artificial intelligence, enabling content translation at scale. All material undergoes quality checks by translators and editors before publication.

Over recent years, Stuff has steadily increased te reo Māori usage, introducing bilingual product titles, news, blog, video, and audio content.

Stuff Group Chief Executive Laura Maxwell expresses enthusiasm about amplifying te reo Māori use across Aotearoa through this collaboration.