Large audiences and engagement for most accessible America's Cup coverage ever

21 October 2024

Large audiences and engagement for most accessible America's Cup coverage ever

The America's Cup coverage delivered 12.4 million minutes of viewing, 207,000 hours of video, and nearly 6 million pageviews.

Free coverage was available on stuff.co.nz, Three, and ThreeNow through the partnership with WBD and Emirates Team New Zealand.

Nadia Tolich highlighted the innovative approach to sports broadcasting. Matt Headland emphasised the commercial value for partners. The success builds on earlier coverage of the FIFA Women's World Cup and Rugby World Cup.

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