Driving Revenue in a Recession

When the chips are down and costs are up, what should marketers do? Stuff's Director of Digital Revenue and Strategy and veteran digital agency expert John Buckley has five key steps for brands navigating New Zealand's cost of living crisis.

Get your data in order and make sure you know your customer.
When it comes to activation in paid channels, find your people — For data-rich advertisers, there are more and more ways to find your audiences on platforms such as stuff.co.nz.
Be human and empathetic — customers want to know you care.
Measure appropriately and consistently.
Test and learn. When you review your campaign performance, take a helicopter view and look at what worked and what didn't, but mainly consider the why.