
29 August 2024
Kiwis flock to Stuff for unbeatable America's Cup action
America's Cup coverage on Stuff generated 200,000+ video views in just four days, with viewers averaging 12 minutes per session compared to the typical one minute.
The coverage is a partnership between Stuff, WBD, and Emirates Team New Zealand, with Toyota NZ as sponsor.
Nadia Tolich notes excellent engagement even during early morning race times. Advanced technology includes multiple camera angles, real-time wind visualisations, and exclusive journalist access to the Team New Zealand base.