More Kiwis choose Stuff as lead grows over competitors

Stuff.co.nz attracted 2.32 million users in October, more than 200,000 ahead of competitors.

Nadia Tolich credits "live and lively news, great local journalism and video storytelling." October coverage included the America's Cup and US Election buildup.

Jaana Collins highlights the value of Kiwi stories for local advertisers. Stuff Group connects 3.5 million Kiwis monthly through combined digital and print channels.