Stuff audience surges in first quarter of 2025

Stuff.co.nz reached 2.347 million users in March 2025, the highest since the 2023 election and Rugby World Cup period. This represented a 14% monthly increase with a 522,000 user lead.

Subscriber websites for The Post, The Press and Waikato Times grew 35% year-on-year. The Post grew 18% in March alone. Digital subscribers are up 79% annually.

Jaana Collins says: "When people come to Stuff they are intentional and the time they spend with us is quality attention."

Stuff reaches approximately 3.3 million Kiwis monthly across its portfolio.