Stuff audiences continue to climb with online and print brands rising again in latest surveys

Stuff Group continues its growth trajectory across digital, print, and magazines. Stuff.co.nz attracted 2,328,000 visitors, sitting 574,000 ahead of its nearest competitor.

The Masthead Publishing division's readership of The Post, The Press, and Waikato Times reached 1.5 million, representing 6% year-on-year growth. Digital readers numbered 848,000, up 5% monthly.

NZ House & Garden reaches 400,000 readers, up 7%. NZ Gardener reaches 264,000, up 8%.

Sinead Boucher says the focus on user experience continues to drive growth. Notably, thepost.co.nz's audience is 81% outside Wellington with 7% quarterly growth, demonstrating its national appeal.