Stuff delivers the largest digital news audience in NZ

Stuff.co.nz has solidified its position as the country's top digital news destination just weeks after implementing a comprehensive redesign that included new applications, visual design, and enhanced functionality.

According to Nielsen data, stuff.co.nz achieved the largest audience among New Zealand news websites, reaching 2.21 million users. The redesign has resulted in nearly double the time spent on the site compared to its nearest competitor.

The Stuff Group reaches 3.377 million New Zealanders monthly across its portfolio.

Brand Connections Managing Director Matt Headland highlighted improvements in advertising performance, noting increases in average ad viewability (+13%) and click-through rates (+22%).

Chief Product Officer Ben Haywood stressed audience feedback's importance, stating the site represents where Kiwis turn to for breaking news and journalism that makes a difference to their lives every day.