Stuff Group dominates in digital and print as masthead brands grow year on year

Stuff Group reaches 3.4 million Kiwis monthly with stuff.co.nz sitting 340,000 ahead of its nearest competitor.

The Post reaches 812,000 readers with 75% outside Wellington and 31% digital growth year-on-year. Premium print demographics show readers are 40% more likely to own businesses, have 6% higher household income, and approximately 50% hold postgraduate degrees.

The Press reaches 721,000 readers. Waikato Times reaches 439,000. Sunday Star-Times print readership is up 9.6%.

NZ House & Garden reaches 380,000 readers, up 1.6%. NZ Gardener reaches 255,000, up 2.8%.

Sinead Boucher credits the separation of Stuff Digital and Masthead Publishing for enabling focused growth across both divisions.